What will I learn on this module?
Fashion Marketing and Contemporary Design Influences is a theoretical module comprising of two components, Contemporary Design Influences (50%) and, Fashion Marketing (50%). You will also be introduced to the cultural history of fashion from historical to contemporary times providing you the foundation to understand how fashion is traditionally produced, circulated and consumed. You will explore some of the principal theoretical approaches to fashion marketing, equipping you with the tools to critically analyse its operation in the fashion industry.
In the component of Contemporary Design Influences, you will learn the history of fashion through various socio-cultural, political, economical influences. You will learn the etymology of fashion and the ways in which fashion has changed throughout history. You will be introduced to why and how styles have changed, trends have been formulated through key historical events and figures.
In the component of Fashion Marketing, you will learn basic marketing concepts, principles, theories and techniques with particular reference to the fashion environment in which they will practice. You will be introduced to how organisations analyse and segment markets and learn to take a wide range of marketing decisions in light of changing environments.
Through this module, you will learn to be independent, to carry out individual study through empirical research and to formulate ideas and articulate the subject through group work, essay and report writing.
How will I learn on this module?
Northumbria X-Studio (Extended Studio):
Learning and teaching strategies on Fashion Marketing and Contemporary Design Influences encourage you to acquire a flexible and imaginative approach to problem solving through enquiry- and research-based learning. You will become an active participant in your learning, developing your research with academic and intellectual skills.
The School of Design operates an extended studio approach (X-Studio) that embraces our physical studios and making workshops as well as our virtual spaces to create a flexible and rich environment that is responsive to our learners’ needs.
This dedicated approach has been developed over many years of continuous teaching innovation, research and industry collaboration. It has created a supportive extended studio culture that encourages our students to learn flexibly, dynamically blending their learning and University experience between physical and digital interactions both in real-time and online at their own pace.
We believe that this extended studio culture not only helps our students to become more confident autonomous learners but also prepares them for a dynamic design industry in which an extended studio philosophy is current practice.
Cultural, critical, and marketing studies provide a social and theoretical context to the subject discipline, developing your knowledge and insight into your own personal practice within a social, moral, ethical and commercial setting. A framework of industry facing collaborative projects/work experience provides you with the opportunity to hone specialist skills, professional qualities, enterprise and entrepreneurial capabilities through real-life scenarios.
You will be introduced to the module by research-active staff who share their own knowledge and experience to support you in the planning, search and organisation of evidence-based material for your self-determined research enquiry. These contextual sessions are then followed by a seminar group, where you will be introduced to previous student work to be discussed and critiqued to help you understand the structure of the Research Essay, and to clarify the meaning of ‘good performance’ in relation to the Module Learning Outcomes.
How will I be supported academically on this module?
Module staff will guide and support you through the stages of writing the Research Essay and Marketing Report by means of; lectures, seminars and group tutorials. Module contact time provides the opportunity for you to receive on-going tutor and peer feedback, and to clarify issues and discuss assessment criteria. Direction will also be given to students regarding Tutor Guided Independent Learning and Student Guided Independent Learning, where such activities may include; reading, reflection or research, used to provide deeper or broader knowledge of the subject. Additional study skills materials and workshops are available through Skills Plus at: http://nuweb2.northumbria.ac.uk/library/skillsplus/topics.html?l3-0.
Blackboard contains all your module documents including your timetable. The Library is open 24 hours a day. These services can be accessed on a range of devices.
Northumbria University student support also includes;
? If you are an International student, you will receive extra support via weekly ESAP (English for Specific Academic Purposes) sessions through specialist English Language teaching.
? SASC (Student Advice & Support Centre) provide specialist support with personal issues including; DSSR (Disabled Student Support Recommendations) statements; PECs (Personal Extenuating Circumstances) and LAs (Late Approved submission) processes. They will also be able to refer you to the correct service if they cannot help you directly.
? The eLP (eLearning Portal) will include all relevant module documentation e.g. module guides, lecture material, video-captures and reading lists and any notices relevant to the running of the module.
? IT Helpline, Timetabling, Ask4help, Student Law Office, Careers and Employment Service and the University Library.
What will I be expected to read on this module?
All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)
What will I be expected to achieve?
Knowledge & Understanding:
1. Identify and undertake research into specific design problems or issues and demonstrate an awareness of historical, cultural and contemporary influences.
2. Identify and examine key marketing issues when making fashion marketing decisions.
3. Identify and apply marketing theories and concepts within the context of the fashion marketing environment
Intellectual / Professional skills & abilities:
4. Apply intellect, form independent judgement and be confident in articulating reasoned arguments through essay writing.
Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
5. Demonstrate elementary employability skills including; meeting obligations to others (staff; peers; colleagues), planning and organisational skills, problem solving through engagement in group work and essay/report writing.
How will I be assessed?
In Contemporary Design Influences, you will be assessed by a group work/presentation task worth 15% and an individual 1,500 word essay worth 35% making up the rest of 50% for the first Semester of this year long module.
This component will cover MLOs 1, 4 and 5.
In Fashion Marketing, you will be assessed by a portfolio of continuous work undertaken in small groups culminating in a presentation on a fashion business worth 15% and a 2,000 word marketing report representing 35%. These two components total the remaining 50% of the module in Semester 2.
This component will cover MLOs 2, 3 and 5.
Lectures and seminars scheduled for Contemporary Design Influences will give you practical help with academic writing and also provide you with the opportunity to review previous student work and work with staff to receive support and feedback on your developing essay topics. In the same way in Fashion Marketing there will be seminars where you will be given verbal feedback on the application of fashion marketing principles to a variety of fashion companies and scenarios. This provides you with the opportunity to apply the feedback to your existing work and improve your competencies before your final summative assessment.
Pre-requisite(s)
N/A
Co-requisite(s)
N/A
Module abstract
Please find details of this module in the other sections provided.
Course info
UCAS Code W231
Credits 20
Level of Study Undergraduate
Mode of Study 4 years with placement
Department Northumbria School of Design
Location City Campus, Northumbria University
City Newcastle
Start September 2024 or September 2025
All information is accurate at the time of sharing.
Full time Courses are primarily delivered via on-campus face to face learning but could include elements of online learning. Most courses run as planned and as promoted on our website and via our marketing materials, but if there are any substantial changes (as determined by the Competition and Markets Authority) to a course or there is the potential that course may be withdrawn, we will notify all affected applicants as soon as possible with advice and guidance regarding their options. It is also important to be aware that optional modules listed on course pages may be subject to change depending on uptake numbers each year.
Contact time is subject to increase or decrease in line with possible restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors if this is deemed necessary in future.
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