Business and Marketing BA (Hons)
Option for Placement Year
Option for Study Abroad
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Option for Placement Year
Option for Study Abroad
This course is eligible for a scholarship. Find out more.
Have your sights set on a graduate training scheme? Or looking to enter the world of marketing?
With our BA (Hons) Business and Marketing course, you’ll combine broader learning of business with specialist studies in marketing.
During the course, you’ll gain a comprehensive understanding of marketing research and planning, with further module options digging down into areas including retail marketing, relationship marketing, content marketing, buyer behaviour and customer experience.
Thanks to the 50-50 split between marketing and wider business studies, you’ll be well-placed to choose a career path in either discipline following your graduation – from specialist marketer to broader business roles.
You will be encouraged to undertake a work placement, study abroad or combine both. In the final year, you’ll have the option to carry out a group consultancy project in the Faculty Business Clinic, a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience.
The course content has been developed in partnership with industry bodies the Data and Marketing Association (DMA) and the Chartered Institute of Marketing (CIM), providing professional-level knowledge that gives you exemptions from taking some of their official qualifications. It’s also covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School.
This course is eligible for a scholarship. Find out more.
Have your sights set on a graduate training scheme? Or looking to enter the world of marketing?
With our BA (Hons) Business and Marketing course, you’ll combine broader learning of business with specialist studies in marketing.
During the course, you’ll gain a comprehensive understanding of marketing research and planning, with further module options digging down into areas including retail marketing, relationship marketing, content marketing, buyer behaviour and customer experience.
Thanks to the 50-50 split between marketing and wider business studies, you’ll be well-placed to choose a career path in either discipline following your graduation – from specialist marketer to broader business roles.
You will be encouraged to undertake a work placement, study abroad or combine both. In the final year, you’ll have the option to carry out a group consultancy project in the Faculty Business Clinic, a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience.
The course content has been developed in partnership with industry bodies the Data and Marketing Association (DMA) and the Chartered Institute of Marketing (CIM), providing professional-level knowledge that gives you exemptions from taking some of their official qualifications. It’s also covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School.
UCAS Code
N660
Level of Study
Undergraduate
Mode of Study
3 years full-time or 4 year sandwich
Department
Newcastle Business School
Location
City Campus, Northumbria University
City
Newcastle
Start
September 2024 or September 2025
Fees
Fee Information
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Newcastle Business School has a global reputation for delivering some of the best business management education in the UK.
You’ll learn through a variety of teaching methods including lectures, seminars, problem-based workshops, webinars, case discussions, practical activities, group work and tutorials. To help you develop your independent learning skills, you’ll also complete directed tasks – assignments you undertake in your own time.
We back up all our teaching with well-designed support systems to help you get the most from your opportunities. And we make sure that we build extensive feedback, from both tutors and peers, into the course. Throughout your studies, you’ll be able to discuss any academic or personal issues with your Personal Tutor.
Assessments involve applying business principles to solve problems and then demonstrating your thinking through business reports, presentations, portfolios and more. In the final year, you’ll complete an assessed dissertation, management enquiry or consultancy project.
Northumbria University has joined forces with the Chartered Institute of Marketing (CIM) to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
Highly acclaimed by clients as successful, as students get to the root of the problem, and results in a detailed report and presentation of their recommendations.
Newcastle Business School has a global reputation for delivering some of the UK’s best business management education. We’re part of an elite group of business schools worldwide with double accreditation from the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting.
Our staff come from a range of backgrounds and specialisms include consumer decision-making, evaluations of sports events and digital marketing. What’s more, the School’s teaching team is always looking to explore new fields of knowledge and generate ground-breaking concepts and insights.
Within the Marketing department, you’ll also benefit from the work of our internal Behaviour, Brand and Digital Insights research group. Its aim is to create a collaborative research culture and deliver impactful research, helping to keep your studies at the forefront of academic thinking.
At Northumbria we know how important it is that you are taught by staff who understand the business world. That is why all of our staff have industry experience and connections to help your learning.
At Newcastle Business School you’ll experience a first-class education in a world-class environment. From our social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional. For example, the 24/7 university library achieves some of the highest levels of student satisfaction in the UK and has held the Cabinet Office accreditation for Customer Service Excellence since 2010.
We’re also committed to helping you make the most of Technology Enhanced Learning (TEL) by embedding it throughout the course. Tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists are there to help you efficiently and thoroughly prepare for seminars and independent research. Lecture capture software means you can revise previously lectured material online in your time, as well as at your speed.
There are plenty of opportunities to put your learning into practice through volunteering, internships and placements. This includes the Business Clinic that enables you to participate in a ‘consultancy firm’ to provide advice for our region’s businesses – an initiative that’s seen our students work with almost 300 client organisations, providing free consultancy worth an estimated £1.2 million.
Newcastle Business School delivers first class teaching in a world class environment.
At the heart of each Northumbria campus, our libraries provide a range of study space and technology to suit every learning style.
There’s a strong research ethos at Northumbria and it plays an important role in how you’ll develop as a critical, reflective and independent thinker. We take an enquiry-based, problem-solving approach. This introduces you to key research skills including information literacy, sampling, statistical reporting and surveying through the first year Marketing Consultancy and Study Skills modules, before developing your knowledge more deeply in the second year Business Research and Analysis module. In the final year you’ll undertake a significant investigatory task that can be either a dissertation, management enquiry or consultancy project.
Throughout the course your learning will be shaped directly by the teaching team’s active research into their specialist subjects, as well as signature research themes that include digital business, strategic innovation and entrepreneurial leadership, and responsible business. Specific research areas include consumer behaviour, digital marketing and brand management.
Making your career happen is at the heart of all our Business courses – with every module designed to reinforce the transferable skills you’ll need in the workplace. We’ve also introduced two dedicated modules focusing on career-development skills: Marketing Study and Consultancy Skills, and Preparing for Professional Practice.
Beyond the classroom, you’ll have opportunities to develop your career through practical experience and wider learning. In your second year, you can spend a semester studying abroad, or take an extra year before your final year studying elsewhere in the EU, or further afield such as the USA, Australia or China.
There’s also the option of a work placement year, while our Marketing Internship Programme is on hand to help you gain hands-on marketing experience. And there’s our Business Clinic, offering you the chance to work with real clients to help solve their business challenges.
Once you complete your studies, you’ll be ready to pursue career paths across a wide range of sectors – with a particular edge in roles such as a marketing executive or a branding strategist thanks to your specialist learning. Should you wish to push your knowledge even further, the course also prepares you for postgraduate study – for example, on our MSc in Digital Marketing.
Or, if your inner entrepreneur comes calling, you can take inspiration from our previous students’ outstanding track record, with the combined turnover of Northumbria graduate startups higher than any other UK university.
Whatever you decide to do, you’ll have strong employability as a Northumbria graduate as every module of Northumbria Business School courses reinforces what you need to succeed. This includes the transferable skills that really matter to employers such as critical reflection and self-learning, collaboration and curiosity, and the ability to solve problems in sustainable and ethical ways.
Visit an Open Day to get an insight into what it's like to study Business with Marketing Management. Speak to staff and students from the course and get a tour of the facilities.
112 UCAS Tariff points
From a combination of acceptable Level 3 qualifications which may include: A-level, T Level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.
Find out how many points your qualifications are worth by using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator
Northumbria University is committed to supporting all individuals to achieve their ambitions. We have a range of schemes and alternative offers to make sure as many individuals as possible are given an opportunity to study at our University regardless of personal circumstances or background. To find out more, review our Northumbria Entry Requirement Essential Information page for further details www.northumbria.ac.uk/entryrequirementsinfo
Subject Requirements:
There are no specific subject requirements for this course.
GCSE Requirements:
Applicants will need Maths and English Language at minimum grade 4/C, or equivalents.
Additional Requirements:
There are no additional requirements for this course.
International Qualifications:
We welcome applicants with a range of qualifications which may not match those shown above.
If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry
English Language Requirements:
International applicants should have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).
*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqualifications
112 UCAS Tariff points
From a combination of acceptable Level 3 qualifications which may include: A-level, T Level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.
Find out how many points your qualifications are worth by using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator
Northumbria University is committed to supporting all individuals to achieve their ambitions. We have a range of schemes and alternative offers to make sure as many individuals as possible are given an opportunity to study at our University regardless of personal circumstances or background. To find out more, review our Northumbria Entry Requirement Essential Information page for further details www.northumbria.ac.uk/entryrequirementsinfo
Subject Requirements:
There are no specific subject requirements for this course.
GCSE Requirements:
Applicants will need Maths and English Language at minimum grade 4/C, or equivalents.
Additional Requirements:
There are no additional requirements for this course.
International Qualifications:
We welcome applicants with a range of qualifications which may not match those shown above.
If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry
English Language Requirements:
International applicants should have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).
*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqualifications
UK Fee in Year 1: £9,250
* The maximum tuition fee that we are permitted to charge for UK students is set by government. Tuition fees may increase in each subsequent academic year of your course, these are subject to government regulations and in line with inflation.
EU Fee in Year 1: £19,750
International Fee in Year 1:
ADDITIONAL COSTS
There are various advised books for purchase throughout the duration of this course, and the cost is approximately £500. This course is accredited by the Institute of Data & Marketing, students are eligible to complete their Certificate in Digital Marketing (CertDM). This is optional but could incur the following costs :- Examination fee of £100 plus VAT. This course is certified by the Chartered Institute of Marketing, students are eligible to complete the Certificate in Professional Marketing. This is optional but could incur the following costs: CIM membership, £65: assessment £140.
UK Fee in Year 1*: TBC
* The maximum tuition fee that we are permitted to charge for UK students is set by government. Tuition fees may increase in each subsequent academic year of your course, these are subject to government regulations and in line with inflation.
EU Fee in Year 1: **TBC
International Fee in Year 1:
TBC
ADDITIONAL COSTS
TBC
* At Northumbria we are strongly committed to protecting the privacy of personal data. To view the University’s Privacy Notice please click here
To start your application, simply select the month you would like to start your course.
Home or EU applicants please apply through UCAS
International applicants please apply using the links below
Our Applicant Services team will be happy to help. They can be contacted on 0191 406 0901 or by using our Contact Form.
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We are proud to work in partnership with AccessAble to provide Detailed Access Guides to our buildings and facilities across our City, Coach Lane and London Campuses. A Detailed Access Guide lets you know what access will be like when you visit somewhere. It looks at the route you will use getting in and what is available inside. All guides have Accessibility Symbols that give you a quick overview of what is available, and photographs to show you what to expect. The guides are produced by trained surveyors who visit our campuses annually to ensure you have trusted and accurate information.
You can use Northumbria’s AccessAble Guides anytime to check the accessibility of a building or facility and to plan your routes and journeys. Search by location, building or accessibility feature to find the information you need.
We are dedicated to helping students who may require additional support during their student journey and offer 1-1 advice and guidance appropriate to individual requirements. If you feel you may need additional support you can find out more about what we offer here where you can also contact us with any questions you may have:
All information is accurate at the time of sharing.
Full time Courses are primarily delivered via on-campus face to face learning but could include elements of online learning. Most courses run as planned and as promoted on our website and via our marketing materials, but if there are any substantial changes (as determined by the Competition and Markets Authority) to a course or there is the potential that course may be withdrawn, we will notify all affected applicants as soon as possible with advice and guidance regarding their options. It is also important to be aware that optional modules listed on course pages may be subject to change depending on uptake numbers each year.
Contact time is subject to increase or decrease in line with possible restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors if this is deemed necessary in future.
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