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9th in the UK for research power

From clothes and technology, to food and entertainment, the products and services we buy help define our lives.

As a marketing professional, you’ll help to shape the decisions behind those all-important purchases – backed by the specialist knowledge gained from our BA (Hons) Marketing degree.

Your Learning Experience

During our Marketing BA (Hons) course, your studies will comprise two-thirds specialist studies in marketing and one-third broad-based business modules, spanning key topics including marketing planning and research, buyer behaviour, integrated marketing communications and data-driven marketing.  You’ll also be in full control of your learning journey, with opportunities in your second and final year to select from a range of optional modules such as digital marketing, business-to-business marketing and retail marketing, as well sport, fashion or music marketing. This allows you to hone your skills and knowledge in a specific area within the wider world of marketing, giving you a further edge when pursuing graduate roles.  

How does this course enhance my employability?

You will be encouraged to undertake a work placement, study abroad or combine both. In the final year, you’ll have the option to carry out a group consultancy project in the Faculty Business Clinic, a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience. 

Why choose Northumbria to study Marketing?

  • Northumbria University is ranked 22nd in the UK for Marketing & Public Relations (Guardian University Guide League Table 2023).

  • The course content has been developed in partnership with industry bodies the Data and Marketing Association (DMA) and the Chartered Institute of Marketing (CIM), providing professional-level knowledge that gives you exemptions from taking some of their official qualifications. 
  • You can also enhance your industry knowledge further by gaining additional CIM and DMA qualifications alongside your studies.
  • Our BA (Hons) Marketing degree is also covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School.  
  • We are also dual accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM) for this programme.

     

See other similar courses you may be interested in: Business and Marketing BA (Hons)

 

9th in the UK for research power

From clothes and technology, to food and entertainment, the products and services we buy help define our lives.

As a marketing professional, you’ll help to shape the decisions behind those all-important purchases – backed by the specialist knowledge gained from our BA (Hons) Marketing degree.

Your Learning Experience

During our Marketing BA (Hons) course, your studies will comprise two-thirds specialist studies in marketing and one-third broad-based business modules, spanning key topics including marketing planning and research, buyer behaviour, integrated marketing communications and data-driven marketing.  You’ll also be in full control of your learning journey, with opportunities in your second and final year to select from a range of optional modules such as digital marketing, business-to-business marketing and retail marketing, as well sport, fashion or music marketing. This allows you to hone your skills and knowledge in a specific area within the wider world of marketing, giving you a further edge when pursuing graduate roles.  

How does this course enhance my employability?

You will be encouraged to undertake a work placement, study abroad or combine both. In the final year, you’ll have the option to carry out a group consultancy project in the Faculty Business Clinic, a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience. 

Why choose Northumbria to study Marketing?

  • Northumbria University is ranked 22nd in the UK for Marketing & Public Relations (Guardian University Guide League Table 2023).

  • The course content has been developed in partnership with industry bodies the Data and Marketing Association (DMA) and the Chartered Institute of Marketing (CIM), providing professional-level knowledge that gives you exemptions from taking some of their official qualifications. 
  • You can also enhance your industry knowledge further by gaining additional CIM and DMA qualifications alongside your studies.
  • Our BA (Hons) Marketing degree is also covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School.  
  • We are also dual accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM) for this programme.

     

See other similar courses you may be interested in: Business and Marketing BA (Hons)

 

Course Information

UCAS Code
N555

Level of Study
Undergraduate

Mode of Study
3 years full-time or 4 year sandwich

Department
Newcastle Business School

Location
City Campus, Northumbria University

City
Newcastle

Start
September 2023 or September 2024

Fee Information

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Entry Requirements 2023/24

Standard Entry

128 UCAS Tariff points

From a combination of acceptable Level 3 qualifications which may include: A-level, T Level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.

Find out how many points your qualifications are worth by using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator

Subject Requirements:

There are no specific subject requirements for this course.

GCSE Requirements:

Applicants will need Maths and English Language at minimum grade 4/C, or equivalents.

Additional Requirements:

There are no additional requirements for this course.

International Qualifications:

We welcome applicants with a range of qualifications which may not match those shown above.

If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry

English Language Requirements:

International applicants should have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).

*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqualifications

Entry Requirements 2024/25

Standard Entry

128 UCAS Tariff points

From a combination of acceptable Level 3 qualifications which may include: A-level, T Level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.

Find out how many points your qualifications are worth by using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator

Subject Requirements:

There are no specific subject requirements for this course.

GCSE Requirements:

Applicants will need Maths and English Language at minimum grade 4/C, or equivalents.

Additional Requirements:

There are no additional requirements for this course.

International Qualifications:

We welcome applicants with a range of qualifications which may not match those shown above.

If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry

English Language Requirements:

International applicants should have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).

*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqualifications

Fees and Funding 2023/24 Entry

UK Fee in Year 1: £9,250

* The maximum tuition fee that we are permitted to charge for UK students is set by government. Tuition fees may increase in each subsequent academic year of your course, these are subject to government regulations and in line with inflation.


EU Fee in Year 1: £19,000

International Fee in Year 1: £19,000


Please see the main Funding Pages for 23/24 scholarship information.




ADDITIONAL COSTS

There are various advised books for purchase throughout the duration of this course, and the cost is approximately £500. This course is accredited by the Institute of Data & Marketing, students are eligible to complete their Certificate in Digital Marketing (CertDM). This is optional but could incur the following costs :- Examination fee of £100 plus VAT. This course is certified by the Chartered Institute of Marketing, students are eligible to complete the Certificate in Professional Marketing. This is optional but could incur the following costs: CIM membership, £65: assessment £140

Fees and Funding 2024/25 Entry

UK Fee in Year 1*: £9,250

* The maximum tuition fee that we are permitted to charge for UK students is set by government. Tuition fees may increase in each subsequent academic year of your course, these are subject to government regulations and in line with inflation.



EU Fee in Year 1: **TBC


International Fee in Year 1: TBC


Scholarships for 24/25 are currently being announced.  Please keep checking the main Funding Pages which will be updated throughout the cycle.




ADDITIONAL COSTS

TBC

If you’d like to receive the latest updates from Northumbria about our courses, events, finance & funding then enter your details below.

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To start your application, simply select the month you would like to start your course.

Marketing BA (Hons)

Home or EU applicants please apply through UCAS

International applicants please apply using the links below

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Our Applicant Services team will be happy to help.  They can be contacted on 0191 406 0901 or by using our Contact Form.


All information is accurate at the time of sharing.

Full time Courses starting in 2023 are primarily delivered via on-campus face to face learning but may include elements of online learning. We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Contact time is subject to increase or decrease in line with additional restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors, potentially to a full online offer, should further restrictions be deemed necessary in future. Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.

 

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We continuously review and improve course content in consultation with our students and employers. To make sure we can inform you of any changes to your course register for updates on the course page.


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Find out about our distinctive approach at 
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