Fashion Design and Marketing BA (Hons)
Option for Placement Year
Option for Study Abroad
Option for Placement Year
Option for Study Abroad
Please note: our Design courses are currently being updated therefore this course is subject to validation. First entry to this course is September 2025, for September 2024 entry, please visit Fashion Design and Marketing.
Fashion Design and Marketing is a unique course that explores design and promotion for future markets.
Fashion needs new thinkers, doers, makers and risk-takers, problem solvers, and creative collaborators. We will challenge you to generate brand concepts, design and make the key products, devise marketing strategies, and realise creative promotional outcomes.
You will learn to design responsibly and purposefully. You will use creative and market research and trend analysis to predict a future market need, find a niche, or solve a problem through design and making. A collaborative studio culture supports you in achieving your goals through practical and theoretical design and marketing projects with immersive industry experiences, giving you a competitive advantage in the job market.
See other similar courses you may be interested in: Fashion
UK Fee in Year 1*: TBC
* The maximum tuition fee that we are permitted to charge for UK students is set by government. Tuition fees may increase in each subsequent academic year of your course, these are subject to government regulations and in line with inflation.
EU Fee in Year 1: **TBC
International Fee in Year 1:
TBC
ADDITIONAL COSTS
TBC
Look out for module specifics coming soon. Please keep checking this web page for updated information.
As a Fashion Design and Marketing student, you will use creative research, design development, and market research to propose original and exciting concepts for new and emerging markets. Coursework may include designing and making projects, reports, presentations, or portfolios. Learning outcomes will assess a combination of knowledge, practical skills, and self-reflection.
In your first year, you will learn from our skilled team of experts. You will be introduced to the principles of fashion design and marketing, build confidence in practical skills, and expand your market awareness to discover what interests you. You will develop trend forecasting, pattern-cutting, sewing, illustration, and photography skills in a supportive, creative studio and workshop environment.
In your second year, you will work on projects aligned with industry needs and explore global trends, emerging technology, sustainability, and ethical considerations. You will develop a keen awareness of positively impacting society and the environment and start to align your interests with your career goals in preparation for industry placement, study abroad, or creative studio briefs.
Your third year gives you the opportunity of live industry experiences and studying abroad. This can be through national and international live or simulated industry projects, placements, and opportunities to explore entrepreneurship, fostering your potential, adaptability, and competitive advantage in the job market. You will document your year and share your experiences with staff and peers.
In your final year, you can tailor your projects and graduate portfolio to your career goals. You'll create a brand, key products, and promotional outcomes. Students have seen great success in childrenswear, accessories, lingerie, swimwear, sportswear, wearables for pets, and trend forecasting. Realisation is not limited to garment design; it can be storytelling through photography, film, publication, and digital platforms.
Fashion Design and Marketing explores future markets.
We tap into often underserved niches within the fashion job market and produce multi-skilled and highly employable graduates who can problem-solve design challenges while considering multiple theoretical and practical perspectives. The course reflects a commitment to responsible and globally conscious design practices and will prepare you for future employability by aligning projects with industry needs and nurturing your professional goals.
Graduates go on to work in a range of roles, including design, brand and product concept, trend forecasting, marketing, and creative direction.
Alumni
See examples of some of our recent graduates and legacy alumni below, including the careers they have embarked on:
As a Fashion Design & Marketing student, you will be free to explore new and exciting fashion markets for future consumers.
Students have seen great success in a range of product and promotional projects. As well as making students learn storytelling through illustration and photography. Examples have included outerwear made from up-cycled airbags, fit through knit to create plastic-free lingerie, biodegradable garments using hemp for soil conservation, celebrating heritage and identity, and routes to market in the metaverse. Award-winning projects include trend, fashion marketing, childrenswear, accessories, lingerie, swim, and sportswear.
Celebrating our student's achievements throughout the year by showcasing their work locally, nationally and internationally when appropriate helps to build your confidence and increase opportunities for building your industry network. Our annual REVEAL exhibition and fashion event invites industry, family and friends to view work in the design school and online. We have seen great success at Graduate Fashion Week each year, gaining national and international recognition and industry attention, receiving awards in a range of areas, including Pattern Cutting, Inclusive Fashion, Textiles, Fashion Marketing, Childrenswear, Illustration, Lingerie and Swimwear.
Our dedicated and experienced team has industry and research experience in design, making, marketing, illustration, and photography. We facilitate exciting briefs through our academic and professional networks and association with the British Fashion Council and Graduate Fashion Foundation.
Working in our design studios and digital lab spaces you will develop illustration and creative communication skills.
You will learn pattern-cutting and construction skills in our industry-standard fashion manufacturing workshops. You will use the photography studio and our portable studio for location shoots. Access to specialist workshops is available when projects require screen or digital print, knit, digital pattern cutting, 3D printing, laser cutting and realisation via other digital software or machinery in the Design building CCE2. You may also collaborate with other design students and explore practical workshops beyond fashion.
All information is accurate at the time of sharing.
Full time Courses are primarily delivered via on-campus face to face learning but could include elements of online learning. Most courses run as planned and as promoted on our website and via our marketing materials, but if there are any substantial changes (as determined by the Competition and Markets Authority) to a course or there is the potential that course may be withdrawn, we will notify all affected applicants as soon as possible with advice and guidance regarding their options. It is also important to be aware that optional modules listed on course pages may be subject to change depending on uptake numbers each year.
Contact time is subject to increase or decrease in line with possible restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors if this is deemed necessary in future.
Useful Links
Find out about our distinctive approach at
www.northumbria.ac.uk/exp
Admissions Terms and Conditions
northumbria.ac.uk/terms
Fees and Funding
northumbria.ac.uk/fees
Admissions Policy
northumbria.ac.uk/adpolicy
Admissions Complaints Policy
northumbria.ac.uk/complaints
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