TM9640 - Business Tourism and Events

What will I learn on this module?

Business tourism and events is a key segment of an ever-evolving industry, and through strategic planning, organisation and management, the segment continues to be an important focus in destination planning. In this module you will develop both a critical and practical understanding of this growing sector of tourism and events management.

The module is based on three key areas of business tourism and events: structure, management and environment.

First, you will learn about the range and reach of business tourism, focussing primarily on the structure of the MICE industry (meetings, incentive travel, conferences/conventions and exhibitions). You will examine the nature and scope of the MICE industry from a national and international perspective. You will also learn how to develop management strategies for the effective planning and management of MICE events.
Second, you will develop specialist knowledge of the latest management strategies, including planning, implementation, operation and control of business tourism and events.
Thirdly, you will explore the dynamic environment of business tourism and events by understanding the latest issues and future impacts within the business tourism segment.

The learning in this module seeks to equip you with the skills of intellectual autonomy and collaborative working through critical and strategic inquiry. By examining real life situations through debate, discussion and active engagement, you will identify and explain key operational quality issues as well present and potential impacts.

How will I learn on this module?

You will learn through lectures, seminars and both directed and independent learning. The lectures will provide you with a theoretical underpinning of the module content, relating theory to practice through an extensive use of case studies. Guest lectures will be incorporated into the module delivered by event practitioners to allow you to learn through debate, discussion and active engagement. This is reflected in the assessments being a group presentation and an individual report.

You will be supported in seminars that will enable you to tackle a series of guided exercises with continuous assessment and feedback. You will be expected to keep up to date with the seminar activities. Independent time is set aside for you own learning and reading activities.

The learning seeks to equip you with the skills of intellectual autonomy, collaborative working, critical and independent inquiry.

How will I be supported academically on this module?

A member of academic staff will lead the module and provide lecture input; other academics will also contribute to and support Business Tourism and Events, based on their subject expertise. Tutors will guide you through exercises during timetabled sessions. Support will include feedback from tutors during small-group seminars.

Your module is supported by the University’s eLearning Portal which houses lecture materials and seminar exercises alongside assessment details and various support facilities such as the recording of certain lectures, messages and the discussion board provide and interactive element for group benefit.

You will be provided with a wide-ranging electronic reading list that comprises of various academic reports, books sections and journal articles that contributes to the understanding of concepts and ideas. The support will be increasingly aligned towards to co-creation of knowledge, and active self-directed learning on your part. These approaches allow for engagement with higher academic levels of inquiry and research.
Your module assessment consists of a group presentation and an individual report; specific time will be allocated in class to support the assessment.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at:
(Reading List service online guide for academic staff this containing contact details for the Reading List team –

What will I be expected to achieve?

Knowledge & Understanding:

• Develop a critical understanding of business tourism and events, which recognises its significance and contribution to the tourism economy. (MLO1)

Intellectual / Professional skills & abilities:

• Demonstrate ability to research specialist issues in business events management and resulting business tourism, making informed recommendations based on evidence whist recognising potential innovations in practice. (MLO2)

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

• Develop a responsible approach to learning, business and management that is underpinned by ethical values. (MLO4)

• Develop and critique appropriate management strategies for the planning, implementation, operation and control of business tourism and events. (MLO4)

How will I be assessed?

You will be assessed within 2 summative components. A group presentation which covers 20% of the mark (MLO 2 and 4) and an individual report which counts for 80% of the mark (MLOs 1-4)

On an ongoing basis your tutors will give feedback on the seminar exercises, formative assessments are embedded within the seminars to support and assist in the co-creation of knowledge and to prepare for the summative assessments.

This will encourage active participation in the learning process throughout the semester. Your tutors will be looking for you to develop the ability to investigate and analyse Business tourism and events, and to apply strategic principles to real life situations.





Module abstract

Business tourism is an exciting industry to be part of – and it’s growing. In this module, you’ll develop both the strategic and academic insights you need to operate successfully in the MICE (meetings, incentives, conferences/conventions and exhibitions) sector. You’ll develop specialist knowledge of the latest management strategies for the planning, implementation, operation and control of business events, which
you’ll subsequently apply to real life situations through case studies and assessments. We’ll encourage you to develop a strong awareness of current issues and trends, including technology-led events, as well as an ability to evaluate future demand and how the industry will continue to evolve both nationally and worldwide. This is the perfect grounding for a future career in a fast-paced, global industry.

Course info

UCAS Code N805

Credits 20

Level of Study Undergraduate

Mode of Study 3 years Full Time or 4 years with a placement (sandwich)/study abroad

Department Newcastle Business School

Location City Campus, Northumbria University

City Newcastle

Start September 2024 or September 2025

Fee Information

Module Information

All information is accurate at the time of sharing. 

Full time Courses are primarily delivered via on-campus face to face learning but could include elements of online learning. Most courses run as planned and as promoted on our website and via our marketing materials, but if there are any substantial changes (as determined by the Competition and Markets Authority) to a course or there is the potential that course may be withdrawn, we will notify all affected applicants as soon as possible with advice and guidance regarding their options. It is also important to be aware that optional modules listed on course pages may be subject to change depending on uptake numbers each year.  

Contact time is subject to increase or decrease in line with possible restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors if this is deemed necessary in future.


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