Hannah Layford is an assistant professor (practice) in design at Northumbria University with an interest in public relations, digital cultures and sustainable fashion narratives. She is a Chartered PR practitioner and Fellow of CIPR, and runs Layford Creative as a freelance PR practitioner working with sustainable consumer brands.
Hannah is also a trustee of The Millin Charity, an NGO which has provided specialist enterprise training, advice and support for women in Newcastle & Gateshead for over 20 years.
Hannah's research interests explore the role of content creators as contemporary taste makers and their influence on digital culture and the development of sustainable brand narratives through work with her clients such as Paul James Knitwear and George Smith.
- Communication Studies MRes October 26 2022
- CIPR Fellow FCIPR
- CIPR Chartership Chart. PR Practitioner
Latest News and Features
Report calls on the UK banking industry to consider interventions that "design out" economic abuse
Researchers have published the findings of a ground-breaking study which brought together victim-survivors…
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Northumbria's ‘Banana Split: Unpeeling a New Energy Source’ project highly commended at prestigious Green Gown Awards
A Northumbria University research project has been highly commended at the 2025 Green Gown…
Northumbria ranked most sustainable university in the North East for fifth consecutive year
Northumbria University has been rated as ‘1st class’ for sustainability and is once again the…
Northumbria expert delivers training to help address victim-blaming language
A Northumbria University academic is leading pioneering training to support police forces across…
Northumbria University launches national AI challenge inviting young people to imagine a hopeful future
Northumbria University has launched the Hopeful Futures AI Challenge, a groundbreaking national…
Student volunteering partnership expands following five years of community impact
Following the success of a Law in the Community project, Northumbria University is expanding…
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Upcoming events
Collaborating for Capability: Shaping the Future of Supply Chain Talent
City Campus East, Northumbria University CCE1-403
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Archives to Action: Historical Evidence for Policy Reform
Virtual Workshop
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Viruses of Microbes-UK (VoM-UK) Conference 2026
Northumbria University
Commercialising SHAPE Innovations and Impact
Northumbria University
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