TM9645 - Risk and Crisis Management in Tourism

What will I learn on this module?

This module will provide you with the knowledge and a critical understanding of endogenous and exogenous natural and man-made risks and crises and disasters requiring strategic consideration and active contingency planning within tourism systems. The module examines both the challenges associated with risk, crisis, disasters (i.e., uncertainty, reputational risk, economic volatility, environmental degradation, and social and political change) and its related communications, as well as the opportunities afforded by effective risk and crisis management including: mitigating uncertainty and negative impacts, as well as contributing towards positive outputs among individual tourism businesses and tourism industries, sectors, and destinations (broadly).

The module commences with an overview of the types of risks and crisis to be managed by tourism systems. It addresses how risks are identified and evaluated, and the effective models and frameworks for risk and crisis management. It will use real-life scenarios to connect contingency planning activities, managerial decision-making, and critical analysis skills to the types of risks, crisis, and disasters that tourism-related products and services are most susceptible and vulnerable. You will also learn about the ways in which crises and disasters can be subject to exploitation by destinations and industries for post-crisis competitive advantage. You will develop a working insight into the types of risks and crises that you could expect to encounter working within tourism systems and effective models and frameworks to ameliorate negative impacts while increasing resilience, adaptability, and positive outputs.

How will I learn on this module?

You will learn through lectures, seminars and both directed and independent learning. The lectures will provide you with a theoretical underpinning of the module content, relating theory to practice through an extensive use of case studies. Guest lectures will be incorporated into the module delivered by event practitioners to allow you to learn through debate, discussion and active engagement. This is reflected in the assessments being a group presentation and an individual report.

You will be supported in seminars that will enable you to tackle a series of guided exercises with continuous assessment and feedback. You will be expected to keep up to date with the seminar activities. Independent time is set aside for you own learning and reading activities.

The learning seeks to equip you with the skills of intellectual autonomy, collaborative working, critical and independent inquiry.

How will I be supported academically on this module?

A member of academic staff will lead the module and provide lecture input; other academics will also contribute to and support Risk and Crisis Management in Tourism , based on their subject expertise. Tutors will guide you through exercises during timetabled sessions. Support will include feedback from tutors during small-group seminars.

Your module is supported by the University’s eLearning Portal which houses lecture materials and seminar exercises alongside assessment details and various support facilities such as the recording of certain lectures, messages and the discussion board provide and interactive element for group benefit.

You will be provided with a wide-ranging electronic reading list that comprises of various academic reports, books sections and journal articles that contributes to the understanding of concepts and ideas. The support will be increasingly aligned towards to co-creation of knowledge, and active self-directed learning on your part. These approaches allow for engagement with higher academic levels of inquiry and research.
Your module assessment consists of a group presentation and an individual report; specific time will be allocated in class to support the assessment.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:

• Develop a critical understanding of risk and crisis management principles, models, and frameworks in tourism systems. (MLO1)
• Demonstrate knowledge of the role, function and structure of crisis management within tourism businesses and destinations, and how they interact to support both negative and beneficial outcomes. (MLO2)


Intellectual / Professional skills & abilities:

• Demonstrate a critical appreciation of the importance of research, development, and planning to manage and respond to risk, crises, and disasters impacting on tourism systems (MLO3)
• Develop critical analysis and decision-making skills associated with identifying potential risks across a range of tourism industries and sectors (transportation, accommodations, service industries, tourism businesses, destinations)(MLO4).



Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

• Demonstrate a critical appreciation of the importance of research, development, and planning to manage and respond to risk, crises, and disasters impacting on tourism systems (MLO3)
• Develop an appreciation for the importance of risk and crisis management amidst contemporary poly crises and uncertainty within tourism systems (MLO5)

How will I be assessed?

This module is assessed by 2 components. The first assessment is a group presentation worth 20% of the module in which students will focus on crisis management communications (MLO 2, MLO 5). The second assessment will be a written report that will require research and application skills discussing how the student would assess and evaluate natural/man-made crises in a specific destination. This will represent 80% of the total assessment of the module (MLOs 1-5).


On an ongoing basis your tutors will give feedback on the seminar exercises, formative assessments are embedded within the seminars to support and assist in the co-creation of knowledge and to prepare for the summative assessments.

This will encourage active participation in the learning process throughout the semester. Your tutors will be looking for you to develop the ability to investigate and analyse Business tourism and events, and to apply strategic principles to real life situations.

Pre-requisite(s)

NA

Co-requisite(s)

NA

Module abstract

Tourism industries and sectors, like all businesses, are susceptible to risks and crises associated with uncertainty (in this case, among products, services, and tourism stakeholders/consumers) and the wider contemporary poly crises of economic, social, political, and environmental change. The planning and development of tourism systems increasingly involves an emphasis on and acknowledgement of risk and crisis management. In this module, you will develop an in-depth understanding of the strategic importance of risk and crisis management and communications for companies, organisations and destinations working in tourism. Specially, you will examine the endogenous and exogenous opportunities and challenges of the tourism-related risk and crisis management and communications among its sectors (travel; tourism; hospitality; events etc.) subject to high levels of consumer demand and supply elasticity, intense competition, and reliance on environmental, social, built, and political features of the places where they operate.

Course info

UCAS Code N805

Credits 20

Level of Study Undergraduate

Mode of Study 3 years Full Time or 4 years with a placement (sandwich)/study abroad

School Newcastle Business School

Location City Campus, Northumbria University

City Newcastle

Start September 2026

Fee Information

Module Information

All information is accurate at the time of sharing. 

Full time Courses are primarily delivered via on-campus face to face learning but could include elements of online learning. Most courses run as planned and as promoted on our website and via our marketing materials, but if there are any substantial changes (as determined by the Competition and Markets Authority) to a course or there is the potential that course may be withdrawn, we will notify all affected applicants as soon as possible with advice and guidance regarding their options. It is also important to be aware that optional modules listed on course pages may be subject to change depending on uptake numbers each year.  

Contact time is subject to increase or decrease in line with possible restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors if this is deemed necessary in future.

 

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