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Decision Making Research Group and the Centre for Digital Supply Chain Excellence

The Decision Making Research Group and the Centre for Digital Supply Chain Excellence are opportunities to expand inter-disciplinary world class projects and activities with any business from any sector to co-create impact, knowledge and innovation in digital operations, supply chain excellence and marketing.

Our Research Group and the Centre can facilitate force for good and greater horizon for research and enterprise.

 

View our Decision Making Research Group website page via the button below:

Decision Making Research Group

 

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View The Centre for Digital Supply Chain Excellence website page via the button below:

The Centre for Digital Supply Chain Excellence


 

 

We are proud to announce that our Centre for Digital Supply Chain excellence has now officially launched, and we look forward to collaborating with industry. Please, contact us via cdsce@northumbria.ac.uk

Please, watch here how our new Centre for Digital Supply Chain Excellence can help businesses of all sizes and from all sectors manage and improve supply chain needs:

 

Exciting inter-disciplinary topics for our Research group and the Centre:

  • Supply Chain Management, digitalisation and sustainability
  • Operations and Supply chain Excellence
  • Artificial Intelligence in supply chain, operations and marketing
  • Supply Chain 4.0; Marketing 4.0; Quality 4.0
  • Business Analytics
  • Marketing and Digital Marketing

 

Current events:

     Decision Making Research Group Seminar - Dr Ezgi Merdin-Uygur (PhD, CMBE, MBA, BA)

Thurs 22nd May 2024 - 11:00-12:00 and 13:00-14:00

Venue - CCE1-223a; Faculty of business and Law - Northumbria University, Newcastle, UK

"Using Generative AI to Write Experimental Papers"

Ezgi Merdin-Uygur is a member of the Marketing Division within Brunel Business School. Her primary research interest has focused on consumer behaviour from a multidisciplinary approach based on two research streams: (i) experimental research of consumer behaviour and (ii) how consumers and technological services interact. Specifically, she is interested in the contexts of robotic services, virtual experiences, and the social influence effects in those settings. Ezgi has been published in international academic journals, such as the Journal of Consumer Behaviour, Annals of Tourism Research, and the Journal of Retailing and Consumer Services. She currently serves in the Editorial Review Board of Psychology & Marketing. Over the years, she has established several fruitful research partnerships with co-authors from other countries, including Sweden, Denmark, and Turkey. Her current research projects on AI and service robots are funded by the Marketing Trust and the British Academy."

Please, contact Dr Alireza Shokri for booking a place  by via:

Alireza.shokri@northumbria.ac.uk

 

Decision Making Research Group workshop - Dr Alireza Shokri and Dr Adrian Small

Wed 5th June 2024 - 15:00-17:00

Venue - CCE1-223a; Faculty of business and Law - Northumbria University, Newcastle, UK

"A research paradox – theoretical and impactful work, whilst specialising in qualitative OR quantitative approaches"

As academics and researchers, we often face the challenge of creating impactful research that aligns with industry needs, especially as we prepare for the REF2029 assessment. Many of us also specialise in specific research methodologies, whether quantitative, qualitative, or optimisation, which adds another layer to this challenge.

 

 

Join us for an engaging workshop, where we'll explore practical strategies to navigate these complexities. This session aims to provide support for our research community as we look ahead to the 2024-25 academic year.

For further information, please contact Dr Marcelo Martin Sa via marcelo.sa@northumbria.ac.uk

 

 

 

 

 

Please, check the below media links for how our new Centre for Digital Supply Chain Excellence can help businesses of all sizes from all sectors manage and improve supply chain needs. The Centre and Testbed in Newcastle Business School looks to address the pressures on manufacturing, service and public sectors and their supply chain caused by competitive market, geopolitical issues, the pandemic, environment and energy crisis.

 

Insight Magazine

Advanced Manufacturing Forum

 North East Automotive Alliance

Business news North East


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