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Dr Abraham Brown

Assistant Professor

Department: Newcastle Business School

Abraham joined Northumbria University as Assistant Professor in Marketing. He previously held a position as a Senior Lecturer at Nottingham Trent University. He worked as a post-doctoral researcher at the University of Stirling.

Abraham’s research is centred on social marketing, creativity in advertising, and sustainable consumption. He collaborated with external investigators to secure tobacco control and alcohol policy project grants, which were multi-country studies to investigate effect of alcohol and tobacco policy on consumption. He was a co-investigator of the Tobacco Warning Labels wear-out project, which examined the longer-term impact of cigarette package warnings.

Abraham has published in academic journals such as Journal of Sustainable Tourism, International Journal of Market Research, British Medical Journal, and European Journal of Public Health. He is a member of a scientific research committee and a reviewer of academic journal articles.

Abraham Brown

  • Please visit the Pure Research Information Portal for further information
  • Cross-national differences in consumers’ willingness to pay (WTP) more for green hotels, Shehawy, Y., Agag, G., Alamoudi, H., Alharthi, M., Brown, A., Labben, T., Abdelmoety, Z. 1 Mar 2024, In: Journal of Retailing and Consumer Services
  • Spatial concentration of gambling opportunities: An urban scale perspective, Adeniyi, O., Brown, A., Whysall, P. 1 Sep 2023, In: Cities
  • Attitudinal and normative responses to advertising stimuli and vaping intentions, Brown, A., Allison, S. 1 Nov 2021, In: International Journal of Market Research
  • Decoding travellers’ willingness to pay more for green travel products: closing the intention–behaviour gap, Agag, G., Brown, A., Hassanein, A., Shaalan, A. 2 Oct 2020, In: Journal of Sustainable Tourism
  • Retail location preferences: a comparative analysis, Adeniyi, O., Brown, A., Whysall, P. 1 Jul 2020, In: Journal of Retailing and Consumer Services
  • Is music the food of shopping? An exploration of music in online retail environment, Brown, A., Fujiwara, A., Resnick, S., Cassidy, K. 4 Jul 2019, 20th EAERCD Conference: European Association for Education and Research in Commercial Distribution, Spain
  • Salience of promotional messages: Exploring mediating effects of attitudinal and normative influence on promotional stimuli and intentions to vape, Brown, A., Allison, S. 27 Jun 2019, ICORIA 2019 , Amsterdam, European Advertising Academy
  • Associations between normative influences and adult alcohol use, Brown, A., Agag, G. 4 Aug 2018, 8th International Conference on Business and Economics Research (ICBER 2018),Wilfrid Laurier University, Waterloo, Canada
  • Levels and Correlates of Awareness of Point-of-Purchase Tobacco Displays and Advertising, Brown, A. 2017, Developments in Marketing Science, Springer
  • Marketing a healthier choice: exploring young people’s perception of e-cigarettes, Brown, A., Allison, S. 3 Jul 2017, Proceedings of the Academy of Marketing Conference 2017, Helensburgh, Academy of Marketing

Francis Christofis An investigation into how to make fast fashion consumers "greener": understanding intent, behaviour, and intervention Start Date: 10/03/2022

  • Marketing PhD November 20 2009
  • Marketing MA November 19 2004
  • Statistics MSc February 21 2003
  • Fellow, Higher Education Academy FHEA 2015
  • Postgraduate Certificate in Higher Education PGCHE 2014


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