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Dr Nicole EL Maalouf

Assistant Professor

Department: Newcastle Business School

Nicole EL Maalouf is an Assistant Professor in Entrepreneurship, Innovation and Strategy at Newcastle Business School, Northumbria University. Before becoming a full-time member of staff at Northumbria University, she worked as an Associate Lecturer in Entrepreneurship, Innovation, and Strategy (EIS) department at Northumbria University, and as a Tutor and Module leader on a part-time basis at the University of York, UK. Previously, Nicole EL Maalouf was a Tutor in Marketing at Newcastle University London (NUL), and a Teaching Assistant in Management-related modules at Newcastle University. She has also worked before, as a Research Assistant at the Institute of Family and Entrepreneurial Businesses at the Lebanese American University (LAU), Lebanon. She holds a PhD degree in Innovation Management from Newcastle University Business School (NUBS), UK, and an MSc degree in Entrepreneurship from the University of Surrey, UK. Her research interests are at the intersection of Entrepreneurship and Innovation Management. Her research links the domains of social media, technology and innovation management with a particular focus on new product development, innovation, open innovation, green innovation, and business model innovation. She has published studies related to these areas in ABS 3-star journals - Technovation and Industrial Marketing Management (IMM). Her research interests also cover areas such as Family Businesses, and Gender and Entrepreneurship. She published a paper on family businesses in International Journal of Work Organisation and Emotion. In addition, Nicole EL Maalouf is continuously attending several teaching, learning and research methods-related workshops and training, and has obtained different Certificates accordingly. For instance, she has successfully completed the Fellowship in Higher Education Academy (FHEA). Besides, she has completed the UK Team Mastery Coach Training. Nicole EL Maalouf has also industry experience in the areas of New Product and Business Development, Sales and Marketing. 

Nicole EL Maalouf

  • Please visit the Pure Research Information Portal for further information
  • Building green innovation networks for people, planet, and profit: A multi-level, multi-value approach, Pattinson, S., Damij, N., El Maalouf, N., Bazi, S., Elsahn, Z., Hilliard, R., Cunningham, J. 1 Nov 2023, In: Industrial Marketing Management
  • The implementation of inbound open innovation at the firm level: A dynamic capability perspective, El Maalouf, N., Bahemia, H. 1 Apr 2023, In: Technovation
  • Determinants of effective succession in family businesses and their influence on decision making, Fahed-Sreih, J., EL Maalouf, N. 2016, In: International Journal of Work Organisation and Emotion

Conference Presentations

1. Damij, N., Elsahn, Z., Pattinson, S., Bazi, S., El Maalouf, N. Making sense of multi-level analysis in management studies: a systematic literature review and future research agenda. In: British Academy of Management Conference. 2023, the University of Sussex Business School, Brighton, UK.

2. Maalouf, N.E., Bahemia H., and Papagiannidis S. The implementation of open innovation at the UK manufacturing firms. In: the 8th Annual World Open ‎Innovation Conference. December 9-10, 2021, the High-Tech Campus, Eindhoven, The Netherlands

3. Maalouf, N.E., Bahemia H., and Papagiannidis S. The Breadth of Open Innovation Activities: Antecedents and Outcomes, a Dynamic Capability Perspective. In: the 18th Open & User Innovation Conference (#OUI2020+1). 2021, RWTH Aachen University, Germany

4. Maalouf, N.E., Bahemia H., and Papagiannidis S. The firm-level antecedents of open innovation: A dynamic capability perspective. In: British Academy of Management Conference. 2018, Bristol, UK.

5. Maalouf, N.E. Open innovation, project level, project performance, adoption, UK SMEs. In: 2018 HASS (Humanities and Social Sciences) Annual Postgraduate Research Showcase. Evolving Perspectives. 2018, Newcastle University, UK (posters presentation)

6. Maalouf, N.E. Open innovation adoption and implementation at the project level. In: 1st year PhD student conference. 2017, Newcastle University, UK

7. Fahed-Sreih, J., and Maalouf, N.E. Determinants of effective succession in family businesses and their influence on decision-making. In: International Conference on Organisation and Management. 2015, Abu Dhabi, UAE: International Conference on Organisation and Management


  • Management Studies PhD August 12 2021
  • Management Studies MSc November 26 2014
  • Management Studies BSc February 28 2013

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