Dr Nicole EL Maalouf

Assistant Professor

School: Newcastle Business School

Nicole EL Maalouf is an Assistant Professor in Entrepreneurship, Innovation and Strategy at Newcastle Business School, Northumbria University. Before becoming a full-time member of staff at Northumbria University, she worked as an Associate Lecturer (Part-time teaching) in Entrepreneurship, Innovation, and Strategy (EIS) department at Northumbria University, and as a Tutor and Module leader on a part-time basis at the University of York, UK. Previously, Nicole EL Maalouf was a Tutor in Marketing at Newcastle University London (NUL), and a Teaching Assistant in Management-related modules at Newcastle University. She has also worked before, as a Research Assistant at the Institute of Family and Entrepreneurial Businesses at the Lebanese American University (LAU), Lebanon. She holds a PhD degree in Innovation Management from Newcastle University Business School (NUBS), UK, and an MSc degree in Entrepreneurship from the University of Surrey, UK. She also has industry experience in the areas of New Product and Business Development, Sales and Marketing. Her research interests are at the intersection of Entrepreneurship and Innovation Management. Her research mainly links the domains of AI, female entrepreneurship, open innovation, green innovation, sustainability... and she published different outputs including research papers in journals such as Technovation and Industrial Marketing Management. Nicole EL Maalouf is continuously attending several teaching, learning and research methods-related workshops and training, and has obtained different Certificates accordingly. For instance, she has successfully completed the Fellowship in Higher Education Academy (FHEA). Additionally, she has completed the UK Team Mastery Coach Training. As part of her current role at Northumbria University, she also led an Entrepreneurship module at the Doha campus of QFBA-Northumbria University, delivering part of the course in person in Doha and continuing the rest virtually from the UK. Beside teaching, she supervises students at the UG, PG and PhD levels, as well as placement students. She reviews papers for different journals such as the Journal of Business and Industrial Marketing, Industrial Marketing Management…and also moderates papers as part of the Research Quality Review System (RQRS).

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Key Publications

Please visit the Pure Research Information Portal for further information
Contextualising open innovation and co-opetition in business-to-business business model innovation: A narrative review, Pattinson, S., Brown, D., EL Maalouf, N. 1 Dec 2025, The Sage Handbook of Industrial Marketing, London, United Kingdom, SAGE
Region's women doing the business with rural firms, EL Maalouf, N. 16 Dec 2025
The dual side of charities: the “responsible” and the “unwanted” space of doing good, Petrylaite, E., Owusu-Kwarteng, A., EL Maalouf, N. 21 Dec 2025, Sustainable Development Goals and Business, London, United Kingdom, Routledge
Sustainability and Open Innovation in Higher Education, EL Maalouf, N., Petrylaite, E., Owusu-Kwarteng, A. 6 Nov 2024, World Open Innovation Conference
Building green innovation networks for people, planet, and profit: A multi-level, multi-value approach, Pattinson, S., Damij, N., El Maalouf, N., Bazi, S., Elsahn, Z., Hilliard, R., Cunningham, J. 1 Nov 2023, In: Industrial Marketing Management
Diffusion of Innovations: A review, EL Maalouf, N., Bahemia, H. 26 Sep 2023, TheoryHub Book, Newcastle University
The implementation of inbound open innovation at the firm level: A dynamic capability perspective, El Maalouf, N., Bahemia, H. 1 Apr 2023, In: Technovation
Determinants of effective succession in family businesses and their influence on decision making, Fahed-Sreih, J., EL Maalouf, N. 2016, In: International Journal of Work Organisation and Emotion

Further Information

Conference Presentations

1. EL Maalouf, N., Owusu-Kwarteng, A., Karahasan, M., Önder Özen, N. Women in Rural Family Farms: The Emerging Role of AI. Presented at: Rural Entrepreneurship Conference (REC). (May) 2026. Northumbria University, Newcastle upon Tyne, UK.

2. EL Maalouf, N., Dilaver, O., Petrylaite, E.,Owusu-Kwarteng, A. The use of AI by women entrepreneurs in creating and developing sustainable enterprises. Presented at: Institute for Small Business and Entrepreneurship (ISBE). (November) 2025. Technology & Innovation Centre, University of Strathclyde, Glasgow, UK.

3. EL Maalouf, N., Klubinski, W., Petrylaite, E., Owusu-Kwarteng, A. Universities and sustainability: an open innovation (OI) perspective. Presented at: Business & Law (B&L) Research Conference. 2025, Northumbria University, UK.

4. EL Maalouf, N., Petrylaite, E., Owusu-Kwarteng, A. Sustainability and Open Innovation in Higher Education. Presented at: World Open Innovation Conference (WOIC). (November 6-7), 2024, University of California, Berkeley (virtually).

5. EL Maalouf, N., Owusu-Kwarteng, A., Fahed-Sreih, J. Female Entrepreneurship: a comparative study between the UK and Lebanon. Presented at: British Academy of Management (BAM). (September) 2024, Nottingham Trent University, UK.

6. EL Maalouf, N., Owusu-Kwarteng, A., Fahed-Sreih, J. Female Entrepreneurship: a comparative study between the UK and Lebanon. Presented at: Business & Law (B&L) Research Conference. (July 1-2), 2024, Northumbria University, UK.

7. Damij, N., Elsahn, Z., Pattinson, S., Bazi, S., El Maalouf, N. Making sense of multi-level analysis in management studies: a systematic literature review and future research agenda. Presented at: British Academy of Management (BAM). (September) 2023, the University of Sussex Business School, Brighton, UK.

8. Maalouf, N.E., Bahemia H., and Papagiannidis S. The implementation of open innovation at the UK manufacturing firms. Presented at: the 8th Annual World Open ‎Innovation Conference (WOIC). December 9-10, 2021, the High-Tech Campus, Eindhoven, The Netherlands (Virtually).

9. Maalouf, N.E., Bahemia H., and Papagiannidis S. The Breadth of Open Innovation Activities: Antecedents and Outcomes, a Dynamic Capability Perspective. Presented at: the 18th Open & User Innovation Conference(#OUI2020+1). 2021, RWTH Aachen University, Germany (Virtually).

10. Maalouf, N.E., Bahemia H., and Papagiannidis S. The firm-level antecedents of open innovation: A dynamic capability perspective. Presented at: British Academy of Management (BAM). (September) 2018, Bristol, UK.

11. Maalouf, N.E. Open innovation, project level, project performance, adoption, UK SMEs. Presented at: 2018 HASS (Humanities and Social Sciences) Annual Postgraduate Research Showcase. Evolving Perspectives. 2018, Newcastle University, UK (posters presentation).

12. Maalouf, N.E. Open innovation adoption and implementation at the project level. Presented at: 1st year PhD student conference. 2017, Newcastle University, UK.

13. Fahed-Sreih, J., and Maalouf, N.E. Determinants of effective succession in family businesses and their influence on decision-making. Presented at: International Conference on Organisation and Management (ICOM) 2015, Abu Dhabi, UAE: International Conference on Organisation and Management.

Qualifications