Professor Anne Peirson Smith

Professor

School: Design Arts and Creative Industries

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Key Publications

Please visit the Pure Research Information Portal for further information
Building and Defending Corporate Reputation, Devereux, M., Peirson-Smith, A. 9 Dec 2025, Public Relations in Asia Pacific, Leeds, United Kingdom, Emerald
Communicating with Audiences and Stakeholders, Devereux, M., Peirson-Smith, A. 9 Dec 2025, Public Relations in Asia Pacific, Leeds, United Kingdom, Emerald
Consumer PR, Devereux, M., Peirson-Smith, A. 9 Dec 2025, Public Relations in Asia Pacific, Leeds, United Kingdom, Emerald
Financial and Investor Communications, Devereux, M., Peirson-Smith, A. 9 Dec 2025, Public Relations in Asia Pacific, Leeds, United Kingdom, Emerald
Healthcare Communications, Devereux, M., Peirson-Smith, A. 9 Dec 2025, Public Relations in Asia Pacific, Leeds, United Kingdom, Emerald
Internal and Employee Communications, Devereux, M., Peirson-Smith, A. 9 Dec 2025, Public Relations in Asia Pacific, Leeds, United Kingdom, Emerald
Introduction: PR Communicates within and Across Cultures, Devereux, M., Peirson-Smith, A. 9 Dec 2025, Public Relations in Asia Pacific, Leeds, United Kingdom, Emerald
Locating Public Relations in the Asia Pacific Context, Devereux, M., Peirson-Smith, A. 9 Dec 2025, Public Relations in Asia Pacific, Leeds, United Kingdom, Emerald
Managing Issues and Crises in Asia Pacific, Devereux, M., Peirson-Smith, A. 9 Dec 2025, Public Relations in Asia Pacific, Leeds, United Kingdom, Emerald
PR Measurement and Evaluation, Devereux, M., Peirson-Smith, A. 9 Dec 2025, Public Relations in Asia Pacific, Leeds, United Kingdom, Emerald

PGR Supervision

Annabel Lee Inhuman, in-between and in-name only: how film and TV shapes and stereotypes non-binary identities Start Date: 01/10/2023
Annabel Lee Inhuman, in-between and in-name only: how film and TV shapes and stereotypes non-binary identities Start Date: 01/10/2023 End Date: 17/10/2025
Md Muinul Hossain THE ROLE OF E-BRAND PERSONALITY, CELEBRITY ENDORSEMENT, PEER INFLUENCE AND BRANDING CO-CREATION AMONG GENERATION Z AND Y COHORTS IN A DIGITALIZED WORLD: AN EMPIRICAL ANALYSIS OF THE UK ONLINE ONLY FASHION RETAIL Start Date: 01/10/2024 End Date: 14/03/2025