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Dr Alison Pearce


Department: Newcastle Business School

Dr. Alison Pearce is Professor of Strategic Entrepreneurship at Newcastle Business School, Affiliate Professor at Grenoble Ecole de Management and Maitre des Conferences at Universite Grenoble Alpes (France) and teaches regularly at the University of Ljubljana in Slovenia, Chonnam National University in Korea and Warsaw University in Poland. She is a Senior Fellow of the Higher Education Academy. One of the original cohort of British Erasmus students sent abroad in 1987 she spent 15 years living and working internationally in marketing, design and product development culminating in Head of Innovation and Business Development and running her own marketing and design consultancy. Joining the business school in 2005 she led the development of international student exchange programmes and partnerships, representing the university on the KEUDOS project (EU-Korean double degree development) which was runner-up for the Best International Partnership award from the THE. Nominated for National Teaching Fellow in 2015, she was then asked to lead the development of international staff mobility for the university. As part of this work, she developed and leads leads the Global Entrepreneurial Talent Management 3 & 4 Research & Innovation Staff Exchange Projects, funded with over 1 million and 1.5 million euros by the EU's Horizon Europe, the Korean Research Foundation and the UKRI in 2016 and 2023. GETM4 involves 18 partners in HE and industry in 9 countries. In the meantime, she led the Young Entrepreneurs Accelerator Project for the British Council's Innovation for African Universities programme, managing £125k funding with 2 Kenyan universities and the Entrepreneurship Educators Foundation of East Africa. She is the Head of Entrepreneurship & Innovation Subject Group in the business school and is co-convenor of a faculty Research Interest Group. Her work has been published in academic journals, industry magazines, books, blogs, and news media.

Alison Pearce

Alison's original academic qualifications were in marketing and she completed a Masters dissertation on the marketing of 'unmentionable' products as part of her MBA. After living and working abroad throughout her career, she completed a 3 year action research study for her DBA entitled "How can international staff exchange be implemented as part of the execution of an internationalisation strategy in higher education? The case of a strategic entrepreneur". She has published widely in the intersection between strategic entrepreneurship as an approach to strategy execution and international mobility for both staff and students. With a professional design background, she is also interested in the concept and method of the design entrepreneur.

Since leading the Global Entrepreneurial Talent Management 3 (GETM3) research and innovation staff exchange (RISE) project, Alison has studied the role of strategic entrepreneurs, autonomous strategic behaviour and strategic neglect in project management and delivery. She has also explored international collaboration and the entrepreneurial traits of young people. GETM4 extends this work into respectful innovation and translation and the role of entrepreneurship in disruptive scenarios.

Alison is a qualitaive researcher, preferring participatory and democratic research methods which produce actionable knowledge and change. She particularly likes the concept of the tempered radical and has coined the terms 'multisociation', 'multiloguing' and 'tempered flexibility' in her writing.

Alison's work has been published in international academic journals, handbooks, conference proceedings, in the news media, industry magazines and blogs. 

  • Please visit the Pure Research Information Portal for further information
  • Design Authorship: an intrinsic driver of designer-entrepreneurs, Valencia, A., Pearce, A., Ryan, M. 14 Apr 2024, In: Open Research Europe
  • Combining Korean Confucianism with European Values to Build Successful Business Relationships, Pearce, A., Dziewanowska, K., Quan, R., Ko, I. 4 Feb 2022, In: European Journal of International Management
  • Lundgren Tours: Out of the Frying Pan and into the Fire. A young entrepreneur survives and thrives after the ‘double-whammy’ of Brexit and Coronavirus. A Teaching Case Study, Pearce, A., Quan, R., Dziewanowska, K. 1 May 2022, In: International Journal of Entrepreneurship and Innovation
  • Developing entrepreneurial talent through pedagogical innovations: Insights from three international case studies, Harney, B., Pearce, A., Doyle, P., Hovelja, T., Lyons, R., Dziewanowska, K. 11 Nov 2021, Organisation Studies and Human Resource Management, London, Taylor & Francis
  • Does perceived advertising value alleviate advertising avoidance in mobile social media? Exploring its moderated mediation effects, Wei, X., Ko, I., Pearce, A. 27 Dec 2021, In: Sustainability (Switzerland)
  • Evolving the Narrative of Managing Young Talent in SMEs, Mihelic, K., Pearce, A., Zupan, N. 23 Aug 2021, In: Economics and Business Review
  • From INERTIA to BEYOND: achieving cognitive engagement through international mobility or how we developed our students’ talent by sending them away and bringing them back again. A Working Paper, Pearce, A., Dziewanowska, K., Quan, R. 21 Jun 2021, Proceedings of the 2021 International Conference on Global Entrepreneurial Talent Management and Social Collaboration, Gwangju, South Korea, Chonnam National University
  • Managing a mega-project to explore and enhance careers: Insights from Global Entrepreneurial Talent Management 3, Pearce, A., Harney, B., Bailey, M., Dziewanowska, K., Bosak, J., Pease, P., Stalker, B., Skoumpopoulou, D., Doyle, P., Clegg, S., Shokri, A., Crane, S., O’Donnell, S., Quan, R., Ko, I., Mihelic, K., Kase, R., Cerne, M., Sun, H., Brueckner, J., Wu, S., Valencia Hernandez, J., McMackin, J. 8 Jun 2021, Handbook of Research Methods in Careers, Cheltenham, Edward Elgar
  • Young People's Self-meaning Making Through Entrepreneurship in Poland, Slovenia and the UK: Implications for Human Resource Management in SMEs, Balas Rant, M., Dziewanowska, K., Petrylaite, E., Pearce, A. Aug 2021, In: Economic and Business Review
  • Beware Casual Leaders: Leadership Matters (Book Review), Pearce, A. 31 Dec 2019, In: International Journal of Human Resource Development Practice, Policy and Research

  • Please visit the Pure Research Information Portal for further information
  • Visiting an external academic institution: Beijing University of Chemical Technology 2023
  • Visiting an external academic institution: Kenyatta University 2022
  • Visiting an external academic institution: University of Nairobi 2022
  • Visiting an external academic institution: Kyungpook National University 2022
  • Visiting an external academic institution: Chonnam National University 2022
  • Invited talk: Lessons from the outside: sports, advertising and mental health 2021
  • Visiting an external academic institution: Chonnam National University 2021
  • Visiting an external academic institution: Grenoble Ecole de Management 2021
  • Visiting an external academic institution: University of Ljubljana 2021
  • Organising a conference, workshop, ...: The 2021 International Conference on Global Entrepreneurial Management & Social Collaboration 2021

  • Teaching and Learning Certificate March 18 2021
  • Teaching & Learning PCAPL October 05 2006
  • Business and Administration PhD January 01 2005
  • Business and Administration MA June 30 1996
  • Senior Fellow (SFHEA) Higher Education Academy (HEA) 2015
  • Fellow (FHEA) Higher Education Academy (HEA) 2008

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