Skip navigation

Dr Charitha Withanage

Lecturer

Department: Newcastle Business School

Dr. Charitha Harshani Perera is a Lecturer in Marketing at the Department of Marketing, Operations, and Systems in the Faculty of Business and Law. She has extensive academic and industry experience. Before joining Nor­thumbria, Charitha worked in academia and industry since 2014 and has built a broad area of expertise across the marketing discipline. She obtained her PhD in Business specializing in Marketing Communication with recognition for outstanding work from RMIT University. She has received a college scholarship for her outstanding performance from RMIT University. She has completed her master’s degree in business, BSc (Hons) in Information Technology, and PGCAP from Northumbria University. She has been accredited as an Associate member by the Chartered Institute of Marketing (ACIM) and has already been awarded the Fellowship of the Higher Education Academy (FHEA).

Her research has been published in several journals such as the Journal of Marketing Communication, and the Journal of Marketing for Higher Education. She published books and book chapters with reputed publishers such as Springer and Taylor and Francis. She attended various global conferences in several countries such as the Academy of Marketing in the UK, IISES in Paris, ICIKM in Vietnam, ANZMAC in New Zealand, EBOR in Rome, and ICRBME in Ireland. In addition, she served in several international conferences as a scientific committee member (BIZCOM - Malaysia), session chair (IISES - Paris), and conference co-chair (ICOBI - Sri Lanka). She is collaborating with several international universities and working with many researchers on several different projects.

Her recent research focuses on the current research topic of marketing such as digital marketing, social media engagement, brand management, and social media on consumer behaviour. Charitha is open to accepting enquires from prospective doctoral candidates who would like to work in these research areas.  

Charitha Withanage

  • Please visit the Pure Research Information Portal for further information
  • Brand Engagement on social media and its Impact on brand equity in Higher Education: Integrating the social identity perspective, Perera, C., Nguyen, L., Nayak, R. 4 Dec 2023, In: International Journal of Educational Management
  • Exploring the Challenges in Developing and Managing Digital Agility Among Sri Lankan Family Business Owners During the Economic Crisis Situation, Jayawardena, N., Chavali, K., Dewasiri, N., Perera, C., Koswatte, I., Pereira, V., Gupta, M., Mardani, A. 24 Jul 2023, In: Journal of Global Information Management
  • Luxury Marketing and Sustainability in the South Asian Context, Jayawardena, N., Quach, S., Perera, C., Thaichon, P., Dewasiri, N. 9 Jun 2023, Luxury Marketing, Sustainability and Technology, London, Routledge
  • The impact of social media marketing and brand credibility on Higher Education Institutes’ brand equity in emerging countries, Withanage, C., Nayak, R., Nguyen, L. 17 Nov 2023, In: Journal of Marketing Communications
  • Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka, Perera, C., Nayak, R., Nguyen, L. 1 Oct 2022

Philosophy PhD August 05 2021


a sign in front of a crowd
+

Northumbria Open Days

Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.

Research at Northumbria
+

Research at Northumbria

Research is the life blood of a University and at Northumbria University we pride ourselves on research that makes a difference; research that has application and affects people's lives.

NU World
+

Explore NU World

Find out what life here is all about. From studying to socialising, term time to downtime, we’ve got it covered.


Latest News and Features

Universities re-affirm strategic partnership for city
Hasan Hamid and Graham Baty outside of Burger Drop on Westgate road.
Volcano
Spend to Save Britain
Jing Jiang and Eamon Scullion, pictured holding cube sats
Remembering Professor Keith Shaw
More news

Back to top