Year One
Cover the core functions of business, from finance and marketing to people management and responsible enterprise, leaving you equipped to understand how organisations operate and tackle real business challenges.
Business Management BA (Hons)
- Typical Annual Fee Scholarship & Discount eligibility may apply
- Modules
- Entry Requirements
-
Mode of Study
3 years Full Time or 4 years with a placement (sandwich)/study abroad
-
UCAS Code
N205
-
Start Date
September 2027
- Typical Annual Fee Scholarship & Discount eligibility may apply
- Modules
- Entry Requirements
-
Mode of Study
3 years Full Time or 4 years with a placement (sandwich)/study abroad
-
UCAS Code
N205
-
Start Date
September 2027
Overview
Offering a variety of options, Northumbria University’s BA (Hons) Business Management is the most flexible of Newcastle Business School’s undergraduate degrees.
Northumbria University's Business Management course will equip you with the skills, qualities and capabilities valued by employers across the private, public and not-for-profit sectors and that underpin successful enterprise. It means you’ll complete your studies as a highly employable, culturally and ethically aware graduate with the potential to make positive organisational change.
You’ll have the freedom to explore and experiment in a range of different business areas. Broader management modules include marketing, finance strategy, organisational behaviour and HR. And you’ll also have the opportunity to choose specialist modules that suit your own interests and intended career.
The programme’s integrated, cohesive approach will enable you to develop your understanding of global business, and how different business functions operate and complement each other. Through problem-based and experiential learning approaches you’ll focus on real-world challenges that equip you to resolve complex business problems in sustainable, responsible and transformative ways.
Before your final year, we offer the chance to undertake a work placement in the UK or overseas, or to study outside the UK with one of our long-standing partner institutions. So, you’ll gain crucial real-world experience, preparing you for professional employment or other enterprise-related activity.
Why choose Northumbria to study Business Management?
- Top School: Business Studies at Northumbria is ranked 8th in the UK (Daily Mail University Guide, 2026)
- Research Powerhouse: Business and Management is ranked 9th in the UK for research power (REF, 2021).
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Accredited Degree: Newcastle Business School holds accreditation from the prestigious Association to Advance Collegiate Schools of Business (AACSB) which places us in in an elite group of business schools globally. According to AACSB, “Approximately 6% of the world's schools offering business degree education have achieved AACSB accreditation, demonstrating a commitment to high-quality, rigorous standards, innovation, and continuous process improvement”. Read more about our 'double' AACSB Accreditation.
See other similar courses you may be interested in: Business and Human Resource Management BA, Business and Marketing BA
Year Two
Build on those principles, examining management from multiple perspectives and offering specialist options that reflect your interests, building your capacity to think critically and apply research skills to complex business problems.
Optional Study Abroad or Placement
The optional placement or study abroad year puts learning into practice within a real professional or international academic environment, developing business acumen, building confidence, and strengthening the graduate profile that employers are looking for.
Final Year
The final year develops strategic, reflective management skills, tackling complex challenges, independent thinking and leading change, equipping students with the confidence and capability to pursue graduate employment or enterprise.
This carousel contains 4 slides. Use the Previous and Next buttons to navigate.
-
Year One
Cover the core functions of business, from finance and marketing to people management and responsible enterprise, leaving you equipped to understand how organisations operate and tackle real business challenges.
-
Year Two
Build on those principles, examining management from multiple perspectives and offering specialist options that reflect your interests, building your capacity to think critically and apply research skills to complex business problems.
-
Optional Study Abroad or Placement
The optional placement or study abroad year puts learning into practice within a real professional or international academic environment, developing business acumen, building confidence, and strengthening the graduate profile that employers are looking for.
-
Final Year
The final year develops strategic, reflective management skills, tackling complex challenges, independent thinking and leading change, equipping students with the confidence and capability to pursue graduate employment or enterprise.
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Learning & Assessment
Learning on this course blends lectures, seminars, and workshops with student-led, problem-based learning, drawing on real-world case studies from businesses, public bodies, and social enterprises, with research methods embedded throughout.
Real world learning
During your time at Northumbria, there are lots of opportunities to apply your knowledge in real-world settings. We call this experiential learning. Our Real-World Learning hub provides more information about how at Northumbria, learning goes beyond lectures.
Real world learning
During your time at Northumbria, there are lots of opportunities to apply your knowledge in real-world settings. We call this experiential learning. Our Real-World Learning hub provides more information about how at Northumbria, learning goes beyond lectures.
- Newcastle Business School
- City Campus, Northumbria University, Newcastle
Module Information
Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.
You are currently viewing the modules for year 2026/27 entry. .
You are currently viewing the modules for year 2027/28 entry. .
Year One Core Modules
You will learn how financial information can be used to assist managers and external user groups in their decision-making processes. You will initially look at the informational needs of outside user groups, the nature of the information they are provided with, and how this information can be analysed and interpreted in order to enhance the effectiveness of their decision making.
Topic areas will include:
• The reporting frameworks and ethical principles that underpin financial reporting
• The nature of international financial reporting standards
• Format and content of the statement of profit or loss and statement of financial position
• The statement of cash flows
• Analysis and interpretation of financial statements using ratio analysis
You will then examine how financial information can facilitate managers in making operational decisions in relation to planning and control.
Topic areas will include:
• Costing (full and variable costing)
• Cost, volume, profit analysis
• Relevant costs for decision making
• Budgeting and variance analysis
• Balance scorecards
• Working capital management
Finally, you will explore the motivations for entrepreneurial activity and techniques that can be used to appraise investment decisions.
Topic areas will include:
• Investment appraisal techniques (payback, accounting rate of return, net present value and internal rate of return)
• Practical aspects of investment appraisal (inflation and capital rationing)
• Risk and uncertainty
In this module, you will develop the knowledge and skills in applying a variety of quantitative data analysis techniques to support business decision making. You will be introduced to business modelling using appropriate analytical tools, and your learning will cover a range of techniques to help business forecasting and data presentation.
In this module you will be exposed to a range of data analysis tools and skills, including:
• Business Analysis and Modelling: management of complex and varied data sets; building spreadsheet models.
• Data Trends and Associations e.g. identifying relationships between business variables.
• Business Forecasting and Predictive Modelling – analysing factors and trends for business planning.
• Business and Dashboard reporting – consolidation, interpretation and presentation of data for professional output.
• Data distribution, data presentation and using summary statistics – handling a range of data for statistical analysis.
• Gaining an understanding of the overlap between business and research data and the selection of appropriate tools for management of both types of data.
Working with these analysis tools, you will learn to develop confidence in dealing with a wide range of data sets. You will become familiar with the role of modelling as an aid to problem solving and will build skills which enable you to interpret data and present your findings to a range of audiences. Very importantly, you will gain a good understanding of the crucial role that analysis of data and interpretation of results plays in the decision-making arena.
Your programme aims to ensure that you are learners for business, not just of business, upon graduation. This module starts you on this journey by supporting your professional development. It aims to increase your awareness of and sensitivity to personal and employability/entrepreneurship/enterprise skills. It does this by focusing on programme-specific graduate career opportunities that require you to work on projects similar to those that graduates within your field will undertake once in employment. You are taking an experiential, team-focussed, project/problem-based approach. The module will support you in identifying and developing the essential skills, behaviours, and understanding required to sustainably and responsibly manage organisations and their people. These might include generic areas such as leadership, project management, management, resilience, empathy and professional judgment, and discipline-specific capabilities.
You will use this understanding to evaluate, practise, develop and re-evaluate your capabilities in these skills, behaviours and acumen areas, enabling you to build your own graduate identity. This approach underpins your successful future employability, entrepreneurship or enterprise activity. In addition, the activities provide you with authentic insights into the importance and challenges of team-working within organisations as you work to address real organisations’ issues.
Learner/team-led, tutor-guided sessions aim to support you in enhancing your employability and upon building your graduate identity. During the practical development of the key attributes and behaviours central to your future success within your chosen profession within a project-based environment, you will receive support from the programme team. In addition, by documenting and reflecting upon your progress towards achieving your own team defined KPIs, you will enhance your skills, behaviours, capabilities, and understanding.
In short, at the end of this module, you will:
• Have an understanding and increased awareness of, and sensitivity to, those personal skills and attributes which are central to your future employability in your chosen profession or future entrepreneurial or enterprise activity
• Be better prepared to understand the skills and qualities required by graduates in your field to secure future employment or engage in enterprise activity
Have practical experience of working on a real-life business project appropriate to your programme area, improving your project management, research, employability and collaboration skills
Governments and society are increasingly expecting business organisations to step up and assist in building cohesive societies through the application of more sustainable forms of capitalism. This module introduces you to the global economic, societal, technological and environmental challenges of the 21st century, and identifies how, through greater alignment of business interest with that of society and the economy, business can be a “force for good” as well as best prepared to ‘Take on Tomorrow’. You will focus on how contemporary businesses, broadly defined to include public, voluntary, not-for-profit and social enterprise, interact the economy and society though examination of topical news stories and events. In doing so, you will develop a deep understanding of the relationships between business, the economy and society and the global challenges we all face. You will explore a range of cultural, governmental and ethical issues that arise from current and developing global and national contexts through the lens of the Sustainable Development Goals (SDGs). Key issues include business ethics, the role of business in society, green issues, stakeholder theory, capitalist variants, the nature of globalisation at firm, economic and societal level and the interrelationship between business and government. By the end of the module you will be able to evidence critical thinking and analysis skills while bringing your own experiences as a citizen into your discussion and inquiry.
This module examines the foundations of organisations, their management and their people through which you will develop understanding of how people and work are organised; principles that underpin all business programmes. Organisational behaviours are interdependent, and this requires us to look at ongoing relationships – of both co-operation and conflict – between organisational functions, whether finance, marketing, HR, as well as the broader context and external environment.
Employers seek out graduates that have the knowledge and skills to transform organisation in the face of continuous, rapid economic, environmental and social change. Therefore, this module will develop your understanding of how organisational sustainability and team performance might be enhanced through your heightened awareness of people’s workplace behaviour, actions and attitudes.
We will examine aspects at the organisation and work level (macro-level) such as:
• Changing nature of work, of employment and of organisations
• Ethics, power and control
And at the team and individual level (micro-level), such as:
• Leading effective teams
• Difference and diversity
• Motivation, commitment and engagement
As we examine these aspects you will be introduced to a range of concepts, theories, models and subject knowledge and will apply these through a problem-solving approach, in a practical discipline-specific context using case studies, reflection upon personal understanding and experience and real organisation examples.
Throughout, you will be encouraged to adopt a critical perspective – to analyse and challenge what you read and hear. You will consider whose interests are served by conventional ways of understanding organisations, to become more aware of your own bias – perhaps causing you to re-think or your preconceived assumptions and beliefs.
This module will introduce you to the business philosophy and practice of marketing. It will examine how organisations can analyse and segment markets to improve performance and profitability by building long-term relationships with their customers. A wide range of marketing decisions is studied together with the influence of the changing marketing environment on these decisions.
Main lectures will introduce the basic theories of marketing:
• The Marketing Environment
• Consumer & Organisational Behaviour
• Target Marketing & Segmentation.
• Marketing Information Systems & Research.
• Dimensions of a Product, Branding and Product Life Cycle.
• Pricing Theory; strategies and tactics.
• The Promotional Mix: Advertising, PR, Direct & e-Marketing.
• Marketing channels
Whilst seminars and topical lectures will apply marketing theory to different case scenarios:
• Service Marketing
• Not for profit Marketing
• Food marketing
• Digital Marketing
• Environmental Marketing
• Sustainable Marketing
You will develop your understanding of academic conventions in UK higher education aligned to your level of study, including expectations around critical analysis, structure, argumentation, evidencing, and referencing. The module focuses on developing communication strategies that will help you express your ideas clearly and coherently in written assignments and spoken activities. You will also reflect on your current academic and language skills and develop strategies for development ahead of your assessments.
Year Two Core Modules
Designed specifically for non-Human Resources specialists the HRM Essentials module will take you on a journey through the modern organisation offering you the opportunity to understand how Human Resource Management contributes to the strategic direction of organisations in varying industries and sectors. Building on the level 4 module ‘People, Management and Organisations’, this module is relevant to all those whose careers will involve dealing with and managing people in organisations. Managers are often considered the key link in ensuring the successful implementation of HR processes, and likewise, the support of the HR function is required to ensure that managers operate fairly and consistently within best practice guidelines. Managers are likely to play a key part in several core HR processes in order to ensure that they have the right people in their teams who are able to perform effectively. Thereby an understanding of Human Resources underpins effective management practice. ‘HRM Essentials’ provides a practical overview of each of these core areas, providing a broad grounding in HR practice ranging from recruitment and selection to performance and reward, and learning and development to absence and wellbeing.
This module will not only provide you with the key theoretical arguments in Human Resource Management but will also encourage you to apply this learning to practice and reflect on your own personal skill development in implementing effective HR processes which will be invaluable to you in your future graduate management role.
Sustainable Development is the future of business and doing business responsibly is key to improving society as well as business success. This module builds upon your understanding of Business and Society developed from your previous study and will enable you to develop expertise in corporate social responsibility and business ethics as well as find out how to generate shared value. You will develop a current understanding of what makes a responsible business and the importance of acting responsibly and ethically, as well as the pitfalls involved in not doing so. You will learn about the tools and approaches organisations employ to develop responsible business strategy and the models which may be applied to develop a deeper understanding of the impacts, both negative and positive, that business can have on society at large. You will examine the way in which business report their activities and manage their internal and external profiles. In doing so you will develop awareness of the ethical issues involved from the perspective of the individual (manager /agent and stakeholder), of individual firms and of wider society, by combining a rigorous theoretical and a strong applied foundation on the topic. Finally, the module will equip you with the ability to critically examine business strategy and operations with a view to developing responsible business practices, key graduate employability/enterprise/entrepreneurial acumen that will enable you to lead organisations to ‘Take on Tomorrow’.
In this research-based module you will experience a comprehensive coverage of research methods and analysis that will prepare you both for work placement or study abroad opportunities alongside preparation for your final-year “capstone” research module of either Dissertation, Management Enquiry or Consultancy Project and for your future employment, enterprise or entrepreneurial activity.
You will learn how to develop a research question, and linked to this, be able to choose an appropriate method of research, dovetailing both learning experiences to the development of a critical assessment of the academic literature. You will gain a basic understanding of research philosophy, whilst the coverage and importance given to research ethics will play an important part of your learning within the module and you will appreciate as part of your learning how this underpins research of quality and integrity. The role of Ethics in research will cover study design, participant selection, data collection, data handling and storage and presentation of research findings.
You will learn how to apply quantitative and qualitative methods. In the quantitative applications, you will learn about questionnaire design, sampling, presenting and summarising data, statistical inference and hypothesis testing. You will have the opportunity to use a range of appropriate software tools, including Excel and SPSS. In the qualitative part of the module, techniques covered will include interviewing and focus groups to collect data, supported by analysis methods including content analysis and thematic analysis. You will learn how to execute a critical and effective analysis of your research data for both approaches, as well as appreciating the importance of piloting.
Your learning journey in this module will consist of a combination of tutor-led and learner-led session activities.
Tutor-led research-informed seminar sessions will facilitate learner-led activities to develop your verbal and written communication skills in the context of your emerging graduate and professional identity. Topic areas will include developing persuasive arguments, business storytelling and using coaching techniques to support effective team performance.
Learner-led activities will further develop your awareness of your own personal skills and attributes and identification of areas for further development with the context of the professional narratives, journeys and reflections of prominent leaders, with an emphasis on positioning your graduate and professional identity.
Year Two Optional Modules
Optional modules may include:
- Financial Markets and Institutions
- Applied Taxation
- Resourcing and Development for Diversity
- HR Analytics and the Labour Market
- Reward and Performance
- Employment Law
- Market Research and Planning
- Retail and Multichannel Marketing
- Customer Experience Marketing
- Communications and Content Marketing
- Applied Logistics and Supply Chain Management
- International Operations Management
- Newcastle Business School Study Abroad Semester
- Strategic Frameworks and Cultural Contexts in International Management
- International Business: Growth Strategies and Resourcing
- Born Global Enterprise
- Entrepreneurial Management
- International Digital Economy
- Tourism, Events and Society
- Managing the Travel and Tourism Industry
Year Three Optional Modules
Optional modules may include:
- Newcastle Business School Work Placement Year
- Newcastle Business School Study Abroad Year
- Newcastle Business School Blended Placement Year: Work Placement Semester
- Newcastle Business School Blended Placement Year: Study Abroad Semester
Year Four Core Modules
Change is a constant factor in today’s globalised business world. All organisations, whether private, public NFP or social enterprises need to adapt to a rapidly changing external environment and world developments in technology and economics, the call for more social responsibility, wicked problems such as climate change, increased international competition and global pandemics. In order to address these issues, organisations need to create strategy that can respond as required in an agile manner and develop leaders who can get the best out of their teams in times of uncertainty and change.
Strategic Leadership and Organisational Change will equip you with the key graduate tools necessary for you to critically engage with the nature of strategy and change. It will critically examine the processes involved in setting an organisation's direction, objectives and priorities in changing landscapes, in focusing internal energy and resources to achieve the objectives and in aligning internal and external stakeholders. The module deals with analysis, decision making and planning alongside the implementation of strategic plans and organisational change programmes to meet key internal and external objectives. The module will introduce you to effective strategic leadership and tools and instruments that can help you in developing and implementing effective strategies which are central to your future employability, enterprise or entrepreneurial activity. You will learn how critically engage with change models, to questioning their relevance in an unstable world and recognise the value of unpredictable crisis driven change. You will examine the inequalities and unintended consequences borne out though change programmes and critically appraise the nature of leadership by engaging with leadership theorising.
Successive global and national crises and organisational failures have demonstrated that conventional approaches to understanding and managing organisations and their people are less than effective.
Transforming Self and Organisations will support you in developing alternative approaches to analysing organisations, people and work practices. Building upon the multiple perspectives that you have been introduced to in the second year of your programme and upon your understanding from the module “People, Management and Organisations”, a research-rich curriculum will enable you to develop your appreciation and application of Critical Management tools and perspectives which challenge conventional approaches to understanding organisations. Drawing upon tools from, for example, identity, aesthetics, power and culture, you will develop your capabilities for questioning the neoliberal status-quo and the politics of managerialist and performance-driven agendas. You will examine the practices of large corporates through to SMEs, NFPs and social enterprises, interrogating, challenging, questioning what is typically taken-for-granted, seen as usual and appropriate, to recognise the inherent power and control that exists, to propose far-reaching change within organisations and society that prioritises fairness, justice, equality, diversity and sustainability. Your learning will place you in good stead to bring about future transformation within organisations. In adopting these alternative Critical perspectives on organisations so this may also challenge your own assumptions, values and beliefs transforming yourself. This learning will be invaluable to your future employment, enterprise/entrepreneurial activity.
Year Four Optional Modules
Optional modules may include:
- International Finance and Responsible Financial Management
- Contemporary Corporate Reporting
- Project Management
- Employment Relations
- Contemporary issues in Business and Management
- Futures of Work
- Ethics in Business
- Popular Culture and Work
- Digital and Data Driven Marketing
- B2B Marketing and Sales Management
- Global Supply Network Management
- Management Enquiry
- Dissertation
- Undergraduate Consultancy Project
- Applied Management Research Project
- International Business and Innovation
- Emerging Economies
Year One Core Modules
You will learn how financial information can be used to assist managers and external user groups in their decision-making processes. You will initially look at the informational needs of outside user groups, the nature of the information they are provided with, and how this information can be analysed and interpreted in order to enhance the effectiveness of their decision making.
Topic areas will include:
• The reporting frameworks and ethical principles that underpin financial reporting
• The nature of international financial reporting standards
• Format and content of the statement of profit or loss and statement of financial position
• The statement of cash flows
• Analysis and interpretation of financial statements using ratio analysis
You will then examine how financial information can facilitate managers in making operational decisions in relation to planning and control.
Topic areas will include:
• Costing (full and variable costing)
• Cost, volume, profit analysis
• Relevant costs for decision making
• Budgeting and variance analysis
• Balance scorecards
• Working capital management
Finally, you will explore the motivations for entrepreneurial activity and techniques that can be used to appraise investment decisions.
Topic areas will include:
• Investment appraisal techniques (payback, accounting rate of return, net present value and internal rate of return)
• Practical aspects of investment appraisal (inflation and capital rationing)
• Risk and uncertainty
In this module, you will develop the knowledge and skills in applying a variety of quantitative data analysis techniques to support business decision making. You will be introduced to business modelling using appropriate analytical tools, and your learning will cover a range of techniques to help business forecasting and data presentation.
In this module you will be exposed to a range of data analysis tools and skills, including:
• Business Analysis and Modelling: management of complex and varied data sets; building spreadsheet models.
• Data Trends and Associations e.g. identifying relationships between business variables.
• Business Forecasting and Predictive Modelling – analysing factors and trends for business planning.
• Business and Dashboard reporting – consolidation, interpretation and presentation of data for professional output.
• Data distribution, data presentation and using summary statistics – handling a range of data for statistical analysis.
• Gaining an understanding of the overlap between business and research data and the selection of appropriate tools for management of both types of data.
Working with these analysis tools, you will learn to develop confidence in dealing with a wide range of data sets. You will become familiar with the role of modelling as an aid to problem solving and will build skills which enable you to interpret data and present your findings to a range of audiences. Very importantly, you will gain a good understanding of the crucial role that analysis of data and interpretation of results plays in the decision-making arena.
Your programme aims to ensure that you are learners for business, not just of business, upon graduation. This module starts you on this journey by supporting your professional development. It aims to increase your awareness of and sensitivity to personal and employability/entrepreneurship/enterprise skills. It does this by focusing on programme-specific graduate career opportunities that require you to work on projects similar to those that graduates within your field will undertake once in employment. You are taking an experiential, team-focussed, project/problem-based approach. The module will support you in identifying and developing the essential skills, behaviours, and understanding required to sustainably and responsibly manage organisations and their people. These might include generic areas such as leadership, project management, management, resilience, empathy and professional judgment, and discipline-specific capabilities.
You will use this understanding to evaluate, practise, develop and re-evaluate your capabilities in these skills, behaviours and acumen areas, enabling you to build your own graduate identity. This approach underpins your successful future employability, entrepreneurship or enterprise activity. In addition, the activities provide you with authentic insights into the importance and challenges of team-working within organisations as you work to address real organisations’ issues.
Learner/team-led, tutor-guided sessions aim to support you in enhancing your employability and upon building your graduate identity. During the practical development of the key attributes and behaviours central to your future success within your chosen profession within a project-based environment, you will receive support from the programme team. In addition, by documenting and reflecting upon your progress towards achieving your own team defined KPIs, you will enhance your skills, behaviours, capabilities, and understanding.
In short, at the end of this module, you will:
• Have an understanding and increased awareness of, and sensitivity to, those personal skills and attributes which are central to your future employability in your chosen profession or future entrepreneurial or enterprise activity
• Be better prepared to understand the skills and qualities required by graduates in your field to secure future employment or engage in enterprise activity
Have practical experience of working on a real-life business project appropriate to your programme area, improving your project management, research, employability and collaboration skills
Governments and society are increasingly expecting business organisations to step up and assist in building cohesive societies through the application of more sustainable forms of capitalism. This module introduces you to the global economic, societal, technological and environmental challenges of the 21st century, and identifies how, through greater alignment of business interest with that of society and the economy, business can be a “force for good” as well as best prepared to ‘Take on Tomorrow’. You will focus on how contemporary businesses, broadly defined to include public, voluntary, not-for-profit and social enterprise, interact the economy and society though examination of topical news stories and events. In doing so, you will develop a deep understanding of the relationships between business, the economy and society and the global challenges we all face. You will explore a range of cultural, governmental and ethical issues that arise from current and developing global and national contexts through the lens of the Sustainable Development Goals (SDGs). Key issues include business ethics, the role of business in society, green issues, stakeholder theory, capitalist variants, the nature of globalisation at firm, economic and societal level and the interrelationship between business and government. By the end of the module you will be able to evidence critical thinking and analysis skills while bringing your own experiences as a citizen into your discussion and inquiry.
This module examines the foundations of organisations, their management and their people through which you will develop understanding of how people and work are organised; principles that underpin all business programmes. Organisational behaviours are interdependent, and this requires us to look at ongoing relationships – of both co-operation and conflict – between organisational functions, whether finance, marketing, HR, as well as the broader context and external environment.
Employers seek out graduates that have the knowledge and skills to transform organisation in the face of continuous, rapid economic, environmental and social change. Therefore, this module will develop your understanding of how organisational sustainability and team performance might be enhanced through your heightened awareness of people’s workplace behaviour, actions and attitudes.
We will examine aspects at the organisation and work level (macro-level) such as:
• Changing nature of work, of employment and of organisations
• Ethics, power and control
And at the team and individual level (micro-level), such as:
• Leading effective teams
• Difference and diversity
• Motivation, commitment and engagement
As we examine these aspects you will be introduced to a range of concepts, theories, models and subject knowledge and will apply these through a problem-solving approach, in a practical discipline-specific context using case studies, reflection upon personal understanding and experience and real organisation examples.
Throughout, you will be encouraged to adopt a critical perspective – to analyse and challenge what you read and hear. You will consider whose interests are served by conventional ways of understanding organisations, to become more aware of your own bias – perhaps causing you to re-think or your preconceived assumptions and beliefs.
This module will introduce you to the business philosophy and practice of marketing. It will examine how organisations can analyse and segment markets to improve performance and profitability by building long-term relationships with their customers. A wide range of marketing decisions is studied together with the influence of the changing marketing environment on these decisions.
Main lectures will introduce the basic theories of marketing:
• The Marketing Environment
• Consumer & Organisational Behaviour
• Target Marketing & Segmentation.
• Marketing Information Systems & Research.
• Dimensions of a Product, Branding and Product Life Cycle.
• Pricing Theory; strategies and tactics.
• The Promotional Mix: Advertising, PR, Direct & e-Marketing.
• Marketing channels
Whilst seminars and topical lectures will apply marketing theory to different case scenarios:
• Service Marketing
• Not for profit Marketing
• Food marketing
• Digital Marketing
• Environmental Marketing
• Sustainable Marketing
You will develop your understanding of academic conventions in UK higher education aligned to your level of study, including expectations around critical analysis, structure, argumentation, evidencing, and referencing. The module focuses on developing communication strategies that will help you express your ideas clearly and coherently in written assignments and spoken activities. You will also reflect on your current academic and language skills and develop strategies for development ahead of your assessments.
Year Two Core Modules
Designed specifically for non-Human Resources specialists the HRM Essentials module will take you on a journey through the modern organisation offering you the opportunity to understand how Human Resource Management contributes to the strategic direction of organisations in varying industries and sectors. Building on the level 4 module ‘People, Management and Organisations’, this module is relevant to all those whose careers will involve dealing with and managing people in organisations. Managers are often considered the key link in ensuring the successful implementation of HR processes, and likewise, the support of the HR function is required to ensure that managers operate fairly and consistently within best practice guidelines. Managers are likely to play a key part in several core HR processes in order to ensure that they have the right people in their teams who are able to perform effectively. Thereby an understanding of Human Resources underpins effective management practice. ‘HRM Essentials’ provides a practical overview of each of these core areas, providing a broad grounding in HR practice ranging from recruitment and selection to performance and reward, and learning and development to absence and wellbeing.
This module will not only provide you with the key theoretical arguments in Human Resource Management but will also encourage you to apply this learning to practice and reflect on your own personal skill development in implementing effective HR processes which will be invaluable to you in your future graduate management role.
Sustainable Development is the future of business and doing business responsibly is key to improving society as well as business success. This module builds upon your understanding of Business and Society developed from your previous study and will enable you to develop expertise in corporate social responsibility and business ethics as well as find out how to generate shared value. You will develop a current understanding of what makes a responsible business and the importance of acting responsibly and ethically, as well as the pitfalls involved in not doing so. You will learn about the tools and approaches organisations employ to develop responsible business strategy and the models which may be applied to develop a deeper understanding of the impacts, both negative and positive, that business can have on society at large. You will examine the way in which business report their activities and manage their internal and external profiles. In doing so you will develop awareness of the ethical issues involved from the perspective of the individual (manager /agent and stakeholder), of individual firms and of wider society, by combining a rigorous theoretical and a strong applied foundation on the topic. Finally, the module will equip you with the ability to critically examine business strategy and operations with a view to developing responsible business practices, key graduate employability/enterprise/entrepreneurial acumen that will enable you to lead organisations to ‘Take on Tomorrow’.
In this research-based module you will experience a comprehensive coverage of research methods and analysis that will prepare you both for work placement or study abroad opportunities alongside preparation for your final-year “capstone” research module of either Dissertation, Management Enquiry or Consultancy Project and for your future employment, enterprise or entrepreneurial activity.
You will learn how to develop a research question, and linked to this, be able to choose an appropriate method of research, dovetailing both learning experiences to the development of a critical assessment of the academic literature. You will gain a basic understanding of research philosophy, whilst the coverage and importance given to research ethics will play an important part of your learning within the module and you will appreciate as part of your learning how this underpins research of quality and integrity. The role of Ethics in research will cover study design, participant selection, data collection, data handling and storage and presentation of research findings.
You will learn how to apply quantitative and qualitative methods. In the quantitative applications, you will learn about questionnaire design, sampling, presenting and summarising data, statistical inference and hypothesis testing. You will have the opportunity to use a range of appropriate software tools, including Excel and SPSS. In the qualitative part of the module, techniques covered will include interviewing and focus groups to collect data, supported by analysis methods including content analysis and thematic analysis. You will learn how to execute a critical and effective analysis of your research data for both approaches, as well as appreciating the importance of piloting.
Your learning journey in this module will consist of a combination of tutor-led and learner-led session activities.
Tutor-led research-informed seminar sessions will facilitate learner-led activities to develop your verbal and written communication skills in the context of your emerging graduate and professional identity. Topic areas will include developing persuasive arguments, business storytelling and using coaching techniques to support effective team performance.
Learner-led activities will further develop your awareness of your own personal skills and attributes and identification of areas for further development with the context of the professional narratives, journeys and reflections of prominent leaders, with an emphasis on positioning your graduate and professional identity.
Year Two Optional Modules
Optional modules may include:
- Financial Markets and Institutions
- Applied Taxation
- Resourcing and Development for Diversity
- HR Analytics and the Labour Market
- Reward and Performance
- Employment Law
- Market Research and Planning
- Retail and Multichannel Marketing
- Customer Experience Marketing
- Communications and Content Marketing
- Applied Logistics and Supply Chain Management
- International Operations Management
- Newcastle Business School Study Abroad Semester
- Strategic Frameworks and Cultural Contexts in International Management
- International Business: Growth Strategies and Resourcing
- Born Global Enterprise
- Entrepreneurial Management
- International Digital Economy
- Tourism, Events and Society
- Managing the Travel and Tourism Industry
Year Three Optional Modules
Optional modules may include:
- Newcastle Business School Work Placement Year
- Newcastle Business School Study Abroad Year
- Newcastle Business School Blended Placement Year: Work Placement Semester
- Newcastle Business School Blended Placement Year: Study Abroad Semester
Year Four Core Modules
Change is a constant factor in today’s globalised business world. All organisations, whether private, public NFP or social enterprises need to adapt to a rapidly changing external environment and world developments in technology and economics, the call for more social responsibility, wicked problems such as climate change, increased international competition and global pandemics. In order to address these issues, organisations need to create strategy that can respond as required in an agile manner and develop leaders who can get the best out of their teams in times of uncertainty and change.
Strategic Leadership and Organisational Change will equip you with the key graduate tools necessary for you to critically engage with the nature of strategy and change. It will critically examine the processes involved in setting an organisation's direction, objectives and priorities in changing landscapes, in focusing internal energy and resources to achieve the objectives and in aligning internal and external stakeholders. The module deals with analysis, decision making and planning alongside the implementation of strategic plans and organisational change programmes to meet key internal and external objectives. The module will introduce you to effective strategic leadership and tools and instruments that can help you in developing and implementing effective strategies which are central to your future employability, enterprise or entrepreneurial activity. You will learn how critically engage with change models, to questioning their relevance in an unstable world and recognise the value of unpredictable crisis driven change. You will examine the inequalities and unintended consequences borne out though change programmes and critically appraise the nature of leadership by engaging with leadership theorising.
Successive global and national crises and organisational failures have demonstrated that conventional approaches to understanding and managing organisations and their people are less than effective.
Transforming Self and Organisations will support you in developing alternative approaches to analysing organisations, people and work practices. Building upon the multiple perspectives that you have been introduced to in the second year of your programme and upon your understanding from the module “People, Management and Organisations”, a research-rich curriculum will enable you to develop your appreciation and application of Critical Management tools and perspectives which challenge conventional approaches to understanding organisations. Drawing upon tools from, for example, identity, aesthetics, power and culture, you will develop your capabilities for questioning the neoliberal status-quo and the politics of managerialist and performance-driven agendas. You will examine the practices of large corporates through to SMEs, NFPs and social enterprises, interrogating, challenging, questioning what is typically taken-for-granted, seen as usual and appropriate, to recognise the inherent power and control that exists, to propose far-reaching change within organisations and society that prioritises fairness, justice, equality, diversity and sustainability. Your learning will place you in good stead to bring about future transformation within organisations. In adopting these alternative Critical perspectives on organisations so this may also challenge your own assumptions, values and beliefs transforming yourself. This learning will be invaluable to your future employment, enterprise/entrepreneurial activity.
Year Four Optional Modules
Optional modules may include:
- International Finance and Responsible Financial Management
- Contemporary Corporate Reporting
- Project Management
- Employment Relations
- Contemporary issues in Business and Management
- Futures of Work
- Ethics in Business
- Popular Culture and Work
- Digital and Data Driven Marketing
- B2B Marketing and Sales Management
- Global Supply Network Management
- Management Enquiry
- Dissertation
- Undergraduate Consultancy Project
- Applied Management Research Project
- International Business and Innovation
- Emerging Economies
Entry Requirements 2026/27
You are currently viewing the entry requirements for year 2026/27 entry. .
96 to 112 Tariff Points
From a combination of acceptable Level 3 qualifications which may include: A-level, T Level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.
Find out how many points your qualifications are worth by using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator
Northumbria University is committed to supporting all individuals to achieve their ambitions and we understand that every applicant’s circumstances can be different, which is why we take a flexible approach when making offers for this course. We have a range of schemes and alternative offers to make sure as many individuals as possible are given an opportunity to study at our university regardless of personal circumstances or background. Typically, offers range from 96 to 112 UCAS tariff points, but we’ll assess your individual circumstances and potential when reviewing your application
To find out more, review our Northumbria Entry Requirement Essential Information page for further details www.northumbria.ac.uk/entryrequirementsinfo
Subject Requirements:
There are no specific subject requirements for this course.
GCSE Requirements:
Applicants will need Maths and English Language at minimum grade 4/C, or equivalents.
Additional Requirements:
There are no additional requirements for this course.
International Qualifications:
We welcome applicants with a range of qualifications which may not match those shown above.
If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry
English Language Requirements:
International applicants should have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).
*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqualifications
Entry Requirements 2027/28
You are currently viewing the entry requirements for year 2027/28 entry. .
Standard Offer 112 UCAS Tariff Points
From a combination of acceptable Level 3 qualifications which may include: A-level, T Level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.
Find out how many points your qualifications are worth by using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator
Contextual Admissions 96 UCAS Tariff points
Northumbria University is committed to supporting all individuals to achieve their ambitions and we understand that every applicant’s circumstances can be different, which is why we take a flexible approach and assess your individual circumstances and potential when reviewing your application.
To find out more, review our Northumbria Entry Requirement Essential Information page for further details www.northumbria.ac.uk/entryrequirementsinfo
GCSE Requirements:
Applicants will need Maths, Statistics, or Physics and English Language at minimum grade 4/C, or equivalents.
International Qualifications:
We welcome applicants with a range of qualifications which may not match those shown above.
If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry
English Language Requirements:
International applicants should have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).
*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqualifications
Fees and Funding 2026/27 Entry
You are currently viewing the fees and funding for year 2026/27 entry. .
The UK tuition fee for 26/27 is £9,790 and is set in line with the UG Government's tuition fee cap. The University may increase this fee in subsequent years in line with any changes to the tuition fee cap. Students will be notified of any increase ahead of it taking effect.
The remaining fees relate to the International Soccer Academy and accommodation fees. Accommodation fees may increase in subsequent years. Students will be notified of any increase ahead of the re-issuing of tenancy agreements.
Tuition fees in the academic year 2027/28* will be £10,050. Fees are set in line with the UK Government's tuition fee cap. The University may increase fees in subsequent years in line with any changes to the tuition fee cap. Increases will be linked to inflation. For example, increases may be linked to RPIX (Retail Price Index excluding mortgage interest payments) Students will be notified of any increase ahead of it taking effect. Student fee loans rise in line with the tuition fees cap.
*if your course is longer than one year
* Fees subject to annual increases over the course of the period of study. Students will be liable for payment of any/all tuition fees which are not sponsored by their employer or other third party.
This is the tuition fee for your first year of study. You should expect to pay tuition fees for every year of study. The University may increase fees in the second and subsequent years of your course at our discretion in line with any inflationary or other uplift. Students will be notified of any increase ahead of it taking effect.
Tuition fees in the academic year 2027/28* will be £10,050. Fees are set in line with the UK Government's tuition fee cap. The University may increase fees in subsequent years in line with any changes to the tuition fee cap. Increases will be linked to inflation. For example, increases may be linked to RPIX (Retail Price Index excluding mortgage interest payments) Students will be notified of any increase ahead of it taking effect. Student fee loans rise in line with the tuition fees cap.
This is the programme fee for your first year of study. The programme fee includes the international tuition fee, International Soccer Academy and accommodation fees. Accommodation fees may increase in subsequent years. Students will be notified of any increase ahead of the re-issuing of tenancy agreements.
There are no Additional Costs
Discover More about Fees, Scholarships and other Funding options available for UK and International applicants for 26/27 entry.
Fees and Funding 2027/28 Entry
You are currently viewing the fees and funding for year 2027/28 entry. .
The University may increase tuition fees in the second and subsequent years of your course at our discretion in line with any inflationary or other uplift, as decided by the UK Government, up to the maximum amount for fees permitted by UK law or regulation for that academic year. To give students an indication of the likely scale of any future increase, the UK government has suggested that increases may be linked to RPIX (Retail Price Index excluding mortgage interest payments). If the University intends to exercise this right to increase tuition fees, notification will be communicated with all students affected by the end of June in the academic year before the one in which we intend to exercise that right. Student fee loans have risen in line with the level of uplift decided by the UK Government.
Extended Degrees: Students will pay the applicable Foundation Year fee in Year 0. Tuition fees will follow the Year 1 (Level 4) cap in the first year of Undergraduate study, with tuition fees in subsequent years increasing as per the above information.
Fees are charged for each year of study and may be subject to an inflationary or other uplift in the second and subsequent years of study as decided by the University. Students will be notified of any changes by the end of June each academic year.
TBC
Discover More about Fees, Scholarships and other Funding options available for UK and International applicants for 27/28 entry.
Apply Now
Start your application
To start your application, simply select the month you would like to start your course.
Home & EU applicants
Apply through UCAS using course code N205.
International applicants
Apply directly to Northumbria using our international application.
Home & EU applicants
Apply through UCAS using course code N205.
WHY NORTHUMBRIA?
Top ranked Business School
Northumbria is ranked 8th in the UK for Business Studies (Daily Mail University Guide, 2026).
Globally Accredited School
Newcastle Business School holds prestigious AACSB accreditation achieved by just 6% of business schools worldwide. This hallmark of quality is recognised by employers and institutions globally.
Informed teaching
Business and Management research at Northumbria is ranked 9th in the UK for research power (REF, 2021). Your teaching is directly shaped by real-world insights.
Global Study Options
Gain real-world experience through an optional placement year or study abroad with our international partner institutions, broadening your perspective and strengthening your graduate profile.
Real world experience
Our Business Clinic gives students the opportunity to join a student led consultancy project with real world clients from regional businesses.
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Top ranked Business School
Northumbria is ranked 8th in the UK for Business Studies (Daily Mail University Guide, 2026).
-
Globally Accredited School
Newcastle Business School holds prestigious AACSB accreditation achieved by just 6% of business schools worldwide. This hallmark of quality is recognised by employers and institutions globally.
-
Informed teaching
Business and Management research at Northumbria is ranked 9th in the UK for research power (REF, 2021). Your teaching is directly shaped by real-world insights.
-
Global Study Options
Gain real-world experience through an optional placement year or study abroad with our international partner institutions, broadening your perspective and strengthening your graduate profile.
-
Real world experience
Our Business Clinic gives students the opportunity to join a student led consultancy project with real world clients from regional businesses.
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Accreditations & Partnerships
Newcastle Business School is accredited by the prestigious Association to Advance Collegiate Schools of Business (AACSB).
Career Prospects
This course builds the analytical thinking, leadership capability, and ethical awareness that employers look for. You'll build skills in communication, critical reasoning, research, and people management - preparing you for a wide range of management careers.
Graduates of this course can aspire to advance into careers such as finance, marketing, HR, operations, and consultancy.
Graduates may also wish to progress on to postgraduate study or to launch their own enterprise.
Throughout your studies, Graduate Futures provides tailored support including CV workshops, interview coaching, and access to a strong network of local, national, and international employers.
Graduates of this course can aspire to advance into careers such as finance, marketing, HR, operations, and consultancy.
Graduates may also wish to progress on to postgraduate study or to launch their own enterprise.
Throughout your studies, Graduate Futures provides tailored support including CV workshops, interview coaching, and access to a strong network of local, national, and international employers.
Student Projects
This course puts creative freedom at the heart of project work. Choose your own business topic, investigate an issue that genuinely interests you, or pitch to work with a real regional client through the Business Clinic, where students have worked with organisations across the region, such as Odd Balls and Together Forever Trust.
Areas of exploration can include marketing strategy, organisational leadership, or global supply chains. The applied management research project takes this further, offering authentic engagement with real-world challenges drawn from themed priority research areas shaped by regional concerns and academic expertise.
Areas of exploration can include marketing strategy, organisational leadership, or global supply chains. The applied management research project takes this further, offering authentic engagement with real-world challenges drawn from themed priority research areas shaped by regional concerns and academic expertise.
Facilities
You'll study in the heart of Newcastle, within our modern facilities on City Campus, with access to social spaces, seminar rooms, lecture theatres, and collaborative hub areas designed to support your learning.
Meanwhile, the University Library provides extensive digital and print resources around the clock, and a comprehensive online learning environment gives you 24/7 access to module materials, e-reading lists, recorded lectures and direct tutor contact, helping you balance independent study with the demands of your course.
Virtual tours
Experience Northumbria University from the comfort of your own home. Our immersive virtual tours and interactive 360 images allow you to explore our vibrant campus and dynamic learning spaces, all from anywhere in the world.
Meanwhile, the University Library provides extensive digital and print resources around the clock, and a comprehensive online learning environment gives you 24/7 access to module materials, e-reading lists, recorded lectures and direct tutor contact, helping you balance independent study with the demands of your course.
Virtual tours
Experience Northumbria University from the comfort of your own home. Our immersive virtual tours and interactive 360 images allow you to explore our vibrant campus and dynamic learning spaces, all from anywhere in the world.
Teaching Staff
Our academics are experienced management practitioners and researchers, actively engaged in consultancy, enterprise and research. Business and Management at Northumbria is ranked 9th in the UK for research power (REF, 2021), meaning your learning is directly informed by cutting-edge scholarship.
Any Questions?
Our Applicant Services team will be happy to help. They can be contacted on 0191 406 0901.
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