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This innovative course allows you to top up your existing qualifications to an honours degree in two years full-time or three years sandwich, whilst benefiting from all that Northumbria University and the city of Newcastle has to offer.

This course has been designed to give you a broad understanding of business, developing your specialist knowledge in contemporary business management models and learning how to evaluate how businesses operate globally in an increasingly competitive environment. The programme will enable you to develop your knowledge of key business disciplines exploring the current business and management challenges in human resource management, marketing, strategic and project management.

This course supports your academic skills development and employability opportunities while providing knowledge of contemporary business management models in small, medium and large businesses in local, national or international locations.

The relevance, rigour and internationalisation of this course are set to meet some of the highest and most demanding levels of accreditation. This course is covered by the prestigious AACSB accreditation for Newcastle Business School, which is globally recognised. 

What’s more, when you study at Northumbria, you’ll be part of a leading, business-focused university. Northumbria ranks within the sector as in top 50 in the UK for Business & Management studies (Complete University Guide, Subject League Table 2023).

There’s plenty of support for you to develop the academic study skills that are required. Whatever your background, we’ll help you take the more critical, deeper, and research-informed approach that’s needed for an honour’s degree at a UK university.

Course Information

UCAS Code
N1N1

Level of Study
Undergraduate

Mode of Study
2 years full-time or 3 year sandwich

Department
Newcastle Business School

Location
City Campus, Northumbria University

City
Newcastle

Start
September 2023

Fee Information

Module Information

Entry Requirements 2023/24

Standard Entry

Standard Entry

BTEC HNC or equivalent in a related subject.

If you have taken a BTEC HNC programme, we will usually expect you to have performed to an average of Merit standard.

International Qualifications:

We welcome applicants with a range of qualifications which may not match those shown above.

If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry

English Language Requirements:

International applicants should have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).

*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqualifications

Fees and Funding 2023/24 Entry

UK Fee in Year 1: £9,250

* The maximum tuition fee that we are permitted to charge for UK students is set by government. Tuition fees may increase in each subsequent academic year of your course, these are subject to government regulations and in line with inflation.


EU Fee in Year 1: £19,000

International Fee in Year 1: £19,000


Scholarships for 23/24 are currently being announced.  Please see the main Funding Pages for more information




ADDITIONAL COSTS

There are various books that are recommended for purchase throughout the duration of this course, with costs being approximately £200.  A number of these books will also be available in the library, in either hard and/or electronic format

If you’d like to receive the latest updates from Northumbria about our courses, events, finance & funding then enter your details below.

* At Northumbria we are strongly committed to protecting the privacy of personal data. To view the University’s Privacy Notice please click here

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

HR9516 -

Human Resource Management Essentials (Core,20 Credits)

Designed specifically for non-Human Resources specialists the HRM Essentials module will take you on a journey through the modern organisation offering you the opportunity to understand how Human Resource Management contributes to the strategic direction of organisations in varying industries and sectors. Building on the level 4 module ‘People, Management and Organisations’, this module is relevant to all those whose careers will involve dealing with and managing people in organisations. Managers are often considered the key link in ensuring the successful implementation of HR processes, and likewise, the support of the HR function is required to ensure that managers operate fairly and consistently within best practice guidelines. Managers are likely to play a key part in several core HR processes in order to ensure that they have the right people in their teams who are able to perform effectively. Thereby an understanding of Human Resources underpins effective management practice. ‘HRM Essentials’ provides a practical overview of each of these core areas, providing a broad grounding in HR practice ranging from recruitment and selection to performance and reward, and learning and development to absence and wellbeing.

This module will not only provide you with the key theoretical arguments in Human Resource Management but will also encourage you to apply this learning to practice and reflect on your own personal skill development in implementing effective HR processes which will be invaluable to you in your future graduate management role.

More information

HR9537 -

Management Research and Analysis (Core,20 Credits)

In this research-based module you will experience a comprehensive coverage of research methods and analysis that will prepare you both for work placement or study abroad opportunities alongside preparation for your final-year “capstone” research module of either Dissertation, Management Enquiry or Consultancy Project and for your future employment, enterprise or entrepreneurial activity.

You will learn how to develop a research question, and linked to this, be able to choose an appropriate method of research, dovetailing both learning experiences to the development of a critical assessment of the academic literature. You will gain a basic understanding of research philosophy, whilst the coverage and importance given to research ethics will play an important part of your learning within the module and you will appreciate as part of your learning how this underpins research of quality and integrity. The role of Ethics in research will cover study design, participant selection, data collection, data handling and storage and presentation of research findings.

You will learn how to apply quantitative and qualitative methods. In the quantitative applications, you will learn about questionnaire design, sampling, presenting and summarising data, statistical inference and hypothesis testing. You will have the opportunity to use a range of appropriate software tools, including Excel and SPSS. In the qualitative part of the module, techniques covered will include interviewing and focus groups to collect data, supported by analysis methods including content analysis and thematic analysis. You will learn how to execute a critical and effective analysis of your research data for both approaches, as well as appreciating the importance of piloting.

More information

HR9588 -

Academic Skills and Employability (Core,20 Credits)

This module has twin aims, firstly supporting your transition into UK higher education by developing your specific skills and attributes to both manage your studies, and to communicate your ideas effectively within the academic community and give you an insight on how these skills contribute to your professional development. The second aim is to equip you with the necessary knowledge and transferable skills to maximise your chances of finding a placement or entering a graduate level role on completion of your degree.

This module will provide you with the skills to manage your studies effectively at level 5. It develops your skills in effective communication, independent and critical thinking, and explores how these can be applied to independent research projects. You will consider how to effectively manage yourself and your studies, how to find appropriate information and use this in your academic writing, develop your academic voice across different communication styles, as well as developing your critical and ethical skills in your studies.

The module evolves through group work and independent study, exploring the concept of employability and career development. You will examine the process of recruitment and selection, and be supported in the production of CVs, cover letters and the use of psychometric tests in order to ensure that you make an impactful application to any employer.

More information

MK9525 -

Digital Business: Models, Marketing and Operations (Core,20 Credits)

Throughout this module you will be introduced to the opportunities and challenges posed by doing business in an increasingly digital domain. This module is designed to give you an understanding of how using online channels impacts upon different parts of the organisation, and will focus upon 3 core areas of business:

• Digital Business Models: You will develop an understanding of the cost structures associated with using digital channels and different business models (including omnichannel business strategies)
• Digital Marketing: In this part of the module you will consider how consumer behaviour has changed in the digital era, and evaluate the ever-increasing range of digital tools available for marketers online. This will include understanding Google search rankings, social media and mobile marketing.
• Supply Chain Management and Information Systems: You will also develop an appreciation of the role of supply chains in serving global markets, addressing issues such as the application of various systems to facilitate digital transactions (e.g. ERP, CRM) and issues related to web performance.

You will be encouraged to think about digital business as a cross-disciplinary issue that requires the buy-in and contribution of various business functions to truly succeed.

More information

MK9531 -

Communications and Content Marketing (Core,20 Credits)

This module involves you developing a foundational knowledge of key marketing communication methods, content marketing and learning to appreciate the basics of the ‘conversation’ that surrounds brands and campaigns on various platforms (including online).

The taught component of the module will include the following broad topics but will naturally evolve to include the most current developments in this fast-changing field:

Marcomms methods (i.e. - the Marketing Communications Mix).
Different channels to engage customers (offline / online).
The digital platforms and channels as an increasingly important aspect of modern marketing.
The borderkless nature of the modern marketing environment - the audience can be, and often is, global.
Messages, big ideas and stories - developing a basic understanding of what engages audiences (i.e. - the ‘content’ of marketing campaigns).
The ‘word on the street’ - considering the fundamental elements of the ‘buzz’, hype, or conversation around a brand or company’s marketing campaign.
Measurement behind the methods – the basics of tracking and measuring the effectiveness of marketing communications on various platforms.
Ethical limits of marketing communications – appreciating that some messages are inappropriate or unfair for some audiences.

More information

NX9527 -

Newcastle Business School Study Abroad Semester (Optional,60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to study abroad in Semester 2 of Year 2. You will undertake a semester abroad at a partner university equivalent to 60 UK credits.

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning.

When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

More information

SM9532 -

Strategic Frameworks and Cultural Contexts in International Management (Core,20 Credits)

This module aims to provide you with an understanding of and an introduction to the application of key strategic decision making aspects and their interface with cultural contexts. The module extends and develops your learnings from Level 4 (in Global Business Environment). The introduction to global forces shaping international business and the macro business environments at level 4- are taken forward to engage strategic frameworks that businesses may deploy to inform international business.

1. Key cultural paradigms in relation to international business
2. Cultural differences as the Big C in CAGE framework and its application
3. International market entry and growth
4. Introduction to IB strategy frameworks such as Porter’s national diamond, CAGE framework (extending the analytical perspective provided by the Big C, triple A framework and the Bartlett and Ghoshal continuums of choices. Porter’s five forces and generic strategies also put in context)
5. Communicating across cultures
6. Identify and evaluate the issues relating to the management of internationally mobile employees
7. International business protocol
8. Ethics and Responsible Business in context of growth, localised contexts of international markets and managing the value chain in international business

More information

NX9525 -

Newcastle Business School Work Placement Year (Optional,120 Credits)

The Work Placement Year module is a full year 120 credit module available on degree courses which include a work placement year which is taken as an additional year of study between levels 5 and 6. The placement consists of 48 weeks of full time work experience in a host organisation which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 120 credit Work Placement Module and on your degree certificate in the format “Degree title (with Work Placement Year)”. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University.

More information

NX9526 -

Newcastle Business School Study Abroad Year (Optional,120 Credits)

The Study Abroad Year module is a full year 120 credit module which is available on degree courses which include a study abroad year which is taken as an additional year of study between levels 5 and 6. You will undertake a year abroad at a partner university equivalent to 120 UK credits.

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. At the end of the module you will have adapted to and appreciated a different cultural and learning environment and developed ability. You will have developed your interpersonal and intercultural communication skills as a result of your learning in an international environment.

This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Study Abroad Year is recognised in your transcript as a 120 credit Study Abroad Module and on your degree certificate in the format “Degree title (with Study Abroad Year)”. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

More information

NX9528 -

Newcastle Business School Blended Placement Year: Work Placement Semester (Optional,60 Credits)

The Work Placement Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

On this module you will undertake a semester long work placement. The placement consists of a period of full time work experience in a host organisation equivalent to a full semester of study which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 60 credit Work Placement Module. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University. Combining this with the study abroad semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

More information

NX9529 -

Newcastle Business School Blended Placement Year: Study Abroad Semester (Optional,60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

You will undertake a semester abroad at a partner university equivalent to 60 UK credits.

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University. Combining this with the work placement semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

More information

BM9615 -

Project Management (Core,20 Credits)

In this module, you will learn about the role of a project and project manager in organisations and the concepts and techniques required to manage the core aspects of a project.

The main topics covered include the core knowledge areas outlined in A Guide to the Project Management Body of Knowledge (PMBOK) published by Project Management Institute (PMI) as well as essential fundamental theories, knowledge, and techniques required to manage a project in contemporary business settings.

These topics include:
• Defining project characteristics, lifecycle, and activities.
• Understanding how projects drive change and achieve strategic goals in organisations.
• Realising the role of the project and project manager in various organisational structures and cultures.
• Managing core project aspects, such as stakeholder relationships, scope, cost, schedule, and risk.
• Distinguishing traditional, agile, and extreme project management approaches.

Drawing on contemporary project management research and business case studies, this module will develop your knowledge, skills, and confidence in managing projects and your learning with take place though lectures and practical IT workshops. Your learning will expose you to a wide range of project management examples (successful and unsuccessful) and project management approaches (classic and contemporary) to broaden your understanding of project management in a dynamic business setting. You will be given opportunities to work as a team and develop essential project management documents for a chosen project.

On completing this module, you will be able to utilise appropriate project management techniques and technical skills to effectively and efficiently manage different projects and you will be able to critically challenge the assumptions and existing practices in project management.

More information

HR9637 -

Transforming Self and Organisations (Core,20 Credits)

Successive global and national crises and organisational failures have demonstrated that conventional approaches to understanding and managing organisations and their people are less than effective.
Transforming Self and Organisations will support you in developing alternative approaches to analysing organisations, people and work practices. Building upon the multiple perspectives that you have been introduced to in the second year of your programme and upon your understanding from the module “People, Management and Organisations”, a research-rich curriculum will enable you to develop your appreciation and application of Critical Management tools and perspectives which challenge conventional approaches to understanding organisations. Drawing upon tools from, for example, identity, aesthetics, power and culture, you will develop your capabilities for questioning the neoliberal status-quo and the politics of managerialist and performance-driven agendas. You will examine the practices of large corporates through to SMEs, NFPs and social enterprises, interrogating, challenging, questioning what is typically taken-for-granted, seen as usual and appropriate, to recognise the inherent power and control that exists, to propose far-reaching change within organisations and society that prioritises fairness, justice, equality, diversity and sustainability. Your learning will place you in good stead to bring about future transformation within organisations. In adopting these alternative Critical perspectives on organisations so this may also challenge your own assumptions, values and beliefs transforming yourself. This learning will be invaluable to your future employment, enterprise/entrepreneurial activity.

More information

MK9629 -

Digital and Data Driven Marketing (Core,20 Credits)

This module is designed to develop your skills in understanding how one-to-one forms of marketing communications, across offline and online channels, can be combined into an overall campaign to generate new customers and enhance existing relationships. To do this, the module is broken into three distinct themes:

• Principles of Direct and Digital Marketing: In this part of the module you will cover the fundamental practices in the direct marketing field, which will include acquisition and retention strategies, customer profiling and segmentation, database marketing, permission marketing and personalisation, relevant legislation and campaign testing.
• Digital Media: In this section you will explore the range of communications media available, ranging from traditional offline channels (such as direct mail and telemarketing) through to the ever-growing range of digital media options (including social media, email, web design and mobile commerce).
• Campaign Planning: Here you will be introduced to the principles of campaign design, from initial context analysis and goal setting through to campaign implementation and evaluation. You will be encouraged to combine different marketing communications tools as part of an integrated campaign and consider campsign budgeting and measurement.

More information

NX9626 -

Undergraduate Consultancy Project (Optional,40 Credits)

The module aims to provide you with an opportunity to integrate the knowledge acquired during the programme and apply this to a consultancy project for a real organisation. This consultancy project provides a vehicle for participants to develop and demonstrate key employability skills, to relate theory to practice, and to undertake a significant piece of assessed work commensurate with a capstone module.

You will work on behalf of an external organisation, which has identified a business problem or question, requiring a solution, working in small group of typically 4 individuals (you will select their own team members), participating in group and individual activities. The host organisation will provide a project briefing, and review; students will be supported by appropriate academic input and guidance from Newcastle Business School in the form of a mentor and via the Business Clinic.

More information

NX9634 -

Management Dissertation (Optional,40 Credits)

The Dissertation module will equip you with the necessary intellectual and practical skills for undertaking an individual student-led, responsible, ethical in-depth investigation into an HRM or Management-related problem or issue of interest to you. Concurrently you will further develop key transferable, employability and enterprise skills including: problem-solving and analysis, creative-thinking, time and project management, negotiation, communication (written, aural and verbal), persuasion and influence, discovery, initiative.
The learning on this module is student-led, experiential and research-based with a focus upon you discovering, probing and questioning key issues. Initial lectures will though provide a refresher of the underpinning knowledge you developed at Level 5, necessary for undertaking individual student-led research. Associated workshops support you in putting this knowledge into practice for your own proposed research project. These lecture/workshop sessions cover the following topics: critically reviewing the literature, researching ethically, quantitative and qualitative research techniques, quantitative and qualitative analysis techniques. You will study on the same taught sessions as students taking the Management Enquiry module

Upon completion of the Dissertation module you will be able to:
• Conduct independent and responsible, ethical research involving the application and critical evaluation of appropriate theories and models
• Engage critically with relevant literature to establish a framework in which to analyse and synthesise the findings of your primary or secondary research
• Generate / collect relevant primary or secondary data using an appropriate and justified method
• Analyse your data using appropriate and justified method/s of analysis
• Recognise the ethical implications of your work
• Critically evaluate the source/s of your data and the method you adopted

More information

NX9635 -

Management Enquiry (Optional,40 Credits)

The Management Enquiry module is a student-led individual project that enables you to undertake a significant piece of assessed work commensurate with a capstone module. The module aims to provide you with an opportunity to demonstrate an authentic engagement with managers and/or professionals from within HRM or Management more generally, and to integrate the knowledge you have developed during your programme to explore theory in practice.

The learning on this module is experiential and research-based with a focus upon you discovering, probing and questioning key practice-based issues. Through the module you will be offered the opportunity to develop and enhance key transferable employability/enterprise skills including: problem-solving and analysis, creative-thinking, time and project management, negotiation, communication (written, aural and verbal), persuasion and influence, discovery, initiative.

The module has five thematic areas; explore, review, engage, reflect and connect. These form the key elements of the assessed submission.

Part A (35%, 3,500 Words)
• Explore: Initial discussion a manager or HR professional explore with them the key issues that they feel they are facing in practice. It is expected that you will consider how you approach this conversation, drawing upon suitable forms of questioning and that you will provide evidence of the conversation, typically in a visual format, within the submitted enquiry report. From this conversation you will discern a specific area of focus for your Enquiry
• Review: Critical examination of appropriate literature to support your exploration. You will display your ability to critically assess and appraise the HR and/or management knowledge related to a specific key issue arising from your exploration.

Part B (65%, 6,500 Words)
• Engage: You will display your authentic engagement with the discipline problem/issue you identified in Part A, by collecting/generating and analysing live data regarding your identified problem/issue. This live data may be primary data (e.g. further interviews with, or questionnaire to, managers and/or professionals in practice) or secondary data (e.g. industry data). You will apply appropriate, ethically-considered, research methods and appropriate qualitative or quantitative data analysis.
• Reflect and Connect: You will demonstrate your ability to critically evaluate and reflect on the issues arising from your Management Enquiry. You will use the conclusions you have derived from your findings to develop clear contextualised, prioritised, well-justified, practical and actionable recommendations for change/enhancement/improvement to existing practice. This will include you demonstrating how the recommendations would potentially affect workplace professional decision making. You will demonstrate how you have connected and fed-back your key findings and recommendations to the participants of the Enquiry (usually the manager and/or participants).

A supporting reading list provides you with key references to enable you to undertake a more detailed and in-depth review of your enquiry. You will be expected to keep up-to-date with your project tasks.

More information

SM9689 -

Responsible Strategy (Core,20 Credits)

In this module you will learn about the context of responsible strategic thinking, how to identify and explore sustainable business opportunities as a source of competitive advantage. You will gain an appreciation of the overarching principles of setting and executing a responsible and sustainable organisational strategy. Within the setting of these strategic objectives, you will understand how the associated responsible decision making will impact on both internal and external stakeholders. Your learning will span across private and public sector organisations, MNEs and SMEs and how each of different organisations and industries interact with the responsible and sustainable business opportunities and challenges.

More information

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

HR9516 -

Human Resource Management Essentials (Core,20 Credits)

Designed specifically for non-Human Resources specialists the HRM Essentials module will take you on a journey through the modern organisation offering you the opportunity to understand how Human Resource Management contributes to the strategic direction of organisations in varying industries and sectors. Building on the level 4 module ‘People, Management and Organisations’, this module is relevant to all those whose careers will involve dealing with and managing people in organisations. Managers are often considered the key link in ensuring the successful implementation of HR processes, and likewise, the support of the HR function is required to ensure that managers operate fairly and consistently within best practice guidelines. Managers are likely to play a key part in several core HR processes in order to ensure that they have the right people in their teams who are able to perform effectively. Thereby an understanding of Human Resources underpins effective management practice. ‘HRM Essentials’ provides a practical overview of each of these core areas, providing a broad grounding in HR practice ranging from recruitment and selection to performance and reward, and learning and development to absence and wellbeing.

This module will not only provide you with the key theoretical arguments in Human Resource Management but will also encourage you to apply this learning to practice and reflect on your own personal skill development in implementing effective HR processes which will be invaluable to you in your future graduate management role.

More information

HR9537 -

Management Research and Analysis (Core,20 Credits)

In this research-based module you will experience a comprehensive coverage of research methods and analysis that will prepare you both for work placement or study abroad opportunities alongside preparation for your final-year “capstone” research module of either Dissertation, Management Enquiry or Consultancy Project and for your future employment, enterprise or entrepreneurial activity.

You will learn how to develop a research question, and linked to this, be able to choose an appropriate method of research, dovetailing both learning experiences to the development of a critical assessment of the academic literature. You will gain a basic understanding of research philosophy, whilst the coverage and importance given to research ethics will play an important part of your learning within the module and you will appreciate as part of your learning how this underpins research of quality and integrity. The role of Ethics in research will cover study design, participant selection, data collection, data handling and storage and presentation of research findings.

You will learn how to apply quantitative and qualitative methods. In the quantitative applications, you will learn about questionnaire design, sampling, presenting and summarising data, statistical inference and hypothesis testing. You will have the opportunity to use a range of appropriate software tools, including Excel and SPSS. In the qualitative part of the module, techniques covered will include interviewing and focus groups to collect data, supported by analysis methods including content analysis and thematic analysis. You will learn how to execute a critical and effective analysis of your research data for both approaches, as well as appreciating the importance of piloting.

More information

HR9588 -

Academic Skills and Employability (Core,20 Credits)

This module has twin aims, firstly supporting your transition into UK higher education by developing your specific skills and attributes to both manage your studies, and to communicate your ideas effectively within the academic community and give you an insight on how these skills contribute to your professional development. The second aim is to equip you with the necessary knowledge and transferable skills to maximise your chances of finding a placement or entering a graduate level role on completion of your degree.

This module will provide you with the skills to manage your studies effectively at level 5. It develops your skills in effective communication, independent and critical thinking, and explores how these can be applied to independent research projects. You will consider how to effectively manage yourself and your studies, how to find appropriate information and use this in your academic writing, develop your academic voice across different communication styles, as well as developing your critical and ethical skills in your studies.

The module evolves through group work and independent study, exploring the concept of employability and career development. You will examine the process of recruitment and selection, and be supported in the production of CVs, cover letters and the use of psychometric tests in order to ensure that you make an impactful application to any employer.

More information

MK9525 -

Digital Business: Models, Marketing and Operations (Core,20 Credits)

Throughout this module you will be introduced to the opportunities and challenges posed by doing business in an increasingly digital domain. This module is designed to give you an understanding of how using online channels impacts upon different parts of the organisation, and will focus upon 3 core areas of business:

• Digital Business Models: You will develop an understanding of the cost structures associated with using digital channels and different business models (including omnichannel business strategies)
• Digital Marketing: In this part of the module you will consider how consumer behaviour has changed in the digital era, and evaluate the ever-increasing range of digital tools available for marketers online. This will include understanding Google search rankings, social media and mobile marketing.
• Supply Chain Management and Information Systems: You will also develop an appreciation of the role of supply chains in serving global markets, addressing issues such as the application of various systems to facilitate digital transactions (e.g. ERP, CRM) and issues related to web performance.

You will be encouraged to think about digital business as a cross-disciplinary issue that requires the buy-in and contribution of various business functions to truly succeed.

More information

MK9531 -

Communications and Content Marketing (Core,20 Credits)

This module involves you developing a foundational knowledge of key marketing communication methods, content marketing and learning to appreciate the basics of the ‘conversation’ that surrounds brands and campaigns on various platforms (including online).

The taught component of the module will include the following broad topics but will naturally evolve to include the most current developments in this fast-changing field:

Marcomms methods (i.e. - the Marketing Communications Mix).
Different channels to engage customers (offline / online).
The digital platforms and channels as an increasingly important aspect of modern marketing.
The borderkless nature of the modern marketing environment - the audience can be, and often is, global.
Messages, big ideas and stories - developing a basic understanding of what engages audiences (i.e. - the ‘content’ of marketing campaigns).
The ‘word on the street’ - considering the fundamental elements of the ‘buzz’, hype, or conversation around a brand or company’s marketing campaign.
Measurement behind the methods – the basics of tracking and measuring the effectiveness of marketing communications on various platforms.
Ethical limits of marketing communications – appreciating that some messages are inappropriate or unfair for some audiences.

More information

NX9527 -

Newcastle Business School Study Abroad Semester (Optional,60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to study abroad in Semester 2 of Year 2. You will undertake a semester abroad at a partner university equivalent to 60 UK credits.

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning.

When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

More information

SM9532 -

Strategic Frameworks and Cultural Contexts in International Management (Core,20 Credits)

This module aims to provide you with an understanding of and an introduction to the application of key strategic decision making aspects and their interface with cultural contexts. The module extends and develops your learnings from Level 4 (in Global Business Environment). The introduction to global forces shaping international business and the macro business environments at level 4- are taken forward to engage strategic frameworks that businesses may deploy to inform international business.

1. Key cultural paradigms in relation to international business
2. Cultural differences as the Big C in CAGE framework and its application
3. International market entry and growth
4. Introduction to IB strategy frameworks such as Porter’s national diamond, CAGE framework (extending the analytical perspective provided by the Big C, triple A framework and the Bartlett and Ghoshal continuums of choices. Porter’s five forces and generic strategies also put in context)
5. Communicating across cultures
6. Identify and evaluate the issues relating to the management of internationally mobile employees
7. International business protocol
8. Ethics and Responsible Business in context of growth, localised contexts of international markets and managing the value chain in international business

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NX9525 -

Newcastle Business School Work Placement Year (Optional,120 Credits)

The Work Placement Year module is a full year 120 credit module available on degree courses which include a work placement year which is taken as an additional year of study between levels 5 and 6. The placement consists of 48 weeks of full time work experience in a host organisation which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 120 credit Work Placement Module and on your degree certificate in the format “Degree title (with Work Placement Year)”. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University.

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NX9526 -

Newcastle Business School Study Abroad Year (Optional,120 Credits)

The Study Abroad Year module is a full year 120 credit module which is available on degree courses which include a study abroad year which is taken as an additional year of study between levels 5 and 6. You will undertake a year abroad at a partner university equivalent to 120 UK credits.

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. At the end of the module you will have adapted to and appreciated a different cultural and learning environment and developed ability. You will have developed your interpersonal and intercultural communication skills as a result of your learning in an international environment.

This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Study Abroad Year is recognised in your transcript as a 120 credit Study Abroad Module and on your degree certificate in the format “Degree title (with Study Abroad Year)”. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

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NX9528 -

Newcastle Business School Blended Placement Year: Work Placement Semester (Optional,60 Credits)

The Work Placement Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

On this module you will undertake a semester long work placement. The placement consists of a period of full time work experience in a host organisation equivalent to a full semester of study which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 60 credit Work Placement Module. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University. Combining this with the study abroad semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

More information

NX9529 -

Newcastle Business School Blended Placement Year: Study Abroad Semester (Optional,60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

You will undertake a semester abroad at a partner university equivalent to 60 UK credits.

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University. Combining this with the work placement semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

More information

BM9615 -

Project Management (Core,20 Credits)

In this module, you will learn about the role of a project and project manager in organisations and the concepts and techniques required to manage the core aspects of a project.

The main topics covered include the core knowledge areas outlined in A Guide to the Project Management Body of Knowledge (PMBOK) published by Project Management Institute (PMI) as well as essential fundamental theories, knowledge, and techniques required to manage a project in contemporary business settings.

These topics include:
• Defining project characteristics, lifecycle, and activities.
• Understanding how projects drive change and achieve strategic goals in organisations.
• Realising the role of the project and project manager in various organisational structures and cultures.
• Managing core project aspects, such as stakeholder relationships, scope, cost, schedule, and risk.
• Distinguishing traditional, agile, and extreme project management approaches.

Drawing on contemporary project management research and business case studies, this module will develop your knowledge, skills, and confidence in managing projects and your learning with take place though lectures and practical IT workshops. Your learning will expose you to a wide range of project management examples (successful and unsuccessful) and project management approaches (classic and contemporary) to broaden your understanding of project management in a dynamic business setting. You will be given opportunities to work as a team and develop essential project management documents for a chosen project.

On completing this module, you will be able to utilise appropriate project management techniques and technical skills to effectively and efficiently manage different projects and you will be able to critically challenge the assumptions and existing practices in project management.

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HR9637 -

Transforming Self and Organisations (Core,20 Credits)

Successive global and national crises and organisational failures have demonstrated that conventional approaches to understanding and managing organisations and their people are less than effective.
Transforming Self and Organisations will support you in developing alternative approaches to analysing organisations, people and work practices. Building upon the multiple perspectives that you have been introduced to in the second year of your programme and upon your understanding from the module “People, Management and Organisations”, a research-rich curriculum will enable you to develop your appreciation and application of Critical Management tools and perspectives which challenge conventional approaches to understanding organisations. Drawing upon tools from, for example, identity, aesthetics, power and culture, you will develop your capabilities for questioning the neoliberal status-quo and the politics of managerialist and performance-driven agendas. You will examine the practices of large corporates through to SMEs, NFPs and social enterprises, interrogating, challenging, questioning what is typically taken-for-granted, seen as usual and appropriate, to recognise the inherent power and control that exists, to propose far-reaching change within organisations and society that prioritises fairness, justice, equality, diversity and sustainability. Your learning will place you in good stead to bring about future transformation within organisations. In adopting these alternative Critical perspectives on organisations so this may also challenge your own assumptions, values and beliefs transforming yourself. This learning will be invaluable to your future employment, enterprise/entrepreneurial activity.

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MK9629 -

Digital and Data Driven Marketing (Core,20 Credits)

This module is designed to develop your skills in understanding how one-to-one forms of marketing communications, across offline and online channels, can be combined into an overall campaign to generate new customers and enhance existing relationships. To do this, the module is broken into three distinct themes:

• Principles of Direct and Digital Marketing: In this part of the module you will cover the fundamental practices in the direct marketing field, which will include acquisition and retention strategies, customer profiling and segmentation, database marketing, permission marketing and personalisation, relevant legislation and campaign testing.
• Digital Media: In this section you will explore the range of communications media available, ranging from traditional offline channels (such as direct mail and telemarketing) through to the ever-growing range of digital media options (including social media, email, web design and mobile commerce).
• Campaign Planning: Here you will be introduced to the principles of campaign design, from initial context analysis and goal setting through to campaign implementation and evaluation. You will be encouraged to combine different marketing communications tools as part of an integrated campaign and consider campsign budgeting and measurement.

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NX9626 -

Undergraduate Consultancy Project (Optional,40 Credits)

The module aims to provide you with an opportunity to integrate the knowledge acquired during the programme and apply this to a consultancy project for a real organisation. This consultancy project provides a vehicle for participants to develop and demonstrate key employability skills, to relate theory to practice, and to undertake a significant piece of assessed work commensurate with a capstone module.

You will work on behalf of an external organisation, which has identified a business problem or question, requiring a solution, working in small group of typically 4 individuals (you will select their own team members), participating in group and individual activities. The host organisation will provide a project briefing, and review; students will be supported by appropriate academic input and guidance from Newcastle Business School in the form of a mentor and via the Business Clinic.

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NX9634 -

Management Dissertation (Optional,40 Credits)

The Dissertation module will equip you with the necessary intellectual and practical skills for undertaking an individual student-led, responsible, ethical in-depth investigation into an HRM or Management-related problem or issue of interest to you. Concurrently you will further develop key transferable, employability and enterprise skills including: problem-solving and analysis, creative-thinking, time and project management, negotiation, communication (written, aural and verbal), persuasion and influence, discovery, initiative.
The learning on this module is student-led, experiential and research-based with a focus upon you discovering, probing and questioning key issues. Initial lectures will though provide a refresher of the underpinning knowledge you developed at Level 5, necessary for undertaking individual student-led research. Associated workshops support you in putting this knowledge into practice for your own proposed research project. These lecture/workshop sessions cover the following topics: critically reviewing the literature, researching ethically, quantitative and qualitative research techniques, quantitative and qualitative analysis techniques. You will study on the same taught sessions as students taking the Management Enquiry module

Upon completion of the Dissertation module you will be able to:
• Conduct independent and responsible, ethical research involving the application and critical evaluation of appropriate theories and models
• Engage critically with relevant literature to establish a framework in which to analyse and synthesise the findings of your primary or secondary research
• Generate / collect relevant primary or secondary data using an appropriate and justified method
• Analyse your data using appropriate and justified method/s of analysis
• Recognise the ethical implications of your work
• Critically evaluate the source/s of your data and the method you adopted

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NX9635 -

Management Enquiry (Optional,40 Credits)

The Management Enquiry module is a student-led individual project that enables you to undertake a significant piece of assessed work commensurate with a capstone module. The module aims to provide you with an opportunity to demonstrate an authentic engagement with managers and/or professionals from within HRM or Management more generally, and to integrate the knowledge you have developed during your programme to explore theory in practice.

The learning on this module is experiential and research-based with a focus upon you discovering, probing and questioning key practice-based issues. Through the module you will be offered the opportunity to develop and enhance key transferable employability/enterprise skills including: problem-solving and analysis, creative-thinking, time and project management, negotiation, communication (written, aural and verbal), persuasion and influence, discovery, initiative.

The module has five thematic areas; explore, review, engage, reflect and connect. These form the key elements of the assessed submission.

Part A (35%, 3,500 Words)
• Explore: Initial discussion a manager or HR professional explore with them the key issues that they feel they are facing in practice. It is expected that you will consider how you approach this conversation, drawing upon suitable forms of questioning and that you will provide evidence of the conversation, typically in a visual format, within the submitted enquiry report. From this conversation you will discern a specific area of focus for your Enquiry
• Review: Critical examination of appropriate literature to support your exploration. You will display your ability to critically assess and appraise the HR and/or management knowledge related to a specific key issue arising from your exploration.

Part B (65%, 6,500 Words)
• Engage: You will display your authentic engagement with the discipline problem/issue you identified in Part A, by collecting/generating and analysing live data regarding your identified problem/issue. This live data may be primary data (e.g. further interviews with, or questionnaire to, managers and/or professionals in practice) or secondary data (e.g. industry data). You will apply appropriate, ethically-considered, research methods and appropriate qualitative or quantitative data analysis.
• Reflect and Connect: You will demonstrate your ability to critically evaluate and reflect on the issues arising from your Management Enquiry. You will use the conclusions you have derived from your findings to develop clear contextualised, prioritised, well-justified, practical and actionable recommendations for change/enhancement/improvement to existing practice. This will include you demonstrating how the recommendations would potentially affect workplace professional decision making. You will demonstrate how you have connected and fed-back your key findings and recommendations to the participants of the Enquiry (usually the manager and/or participants).

A supporting reading list provides you with key references to enable you to undertake a more detailed and in-depth review of your enquiry. You will be expected to keep up-to-date with your project tasks.

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SM9689 -

Responsible Strategy (Core,20 Credits)

In this module you will learn about the context of responsible strategic thinking, how to identify and explore sustainable business opportunities as a source of competitive advantage. You will gain an appreciation of the overarching principles of setting and executing a responsible and sustainable organisational strategy. Within the setting of these strategic objectives, you will understand how the associated responsible decision making will impact on both internal and external stakeholders. Your learning will span across private and public sector organisations, MNEs and SMEs and how each of different organisations and industries interact with the responsible and sustainable business opportunities and challenges.

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To start your application, simply select the month you would like to start your course.

Global Business Management BSc (Hons) - Completion Award

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All information is accurate at the time of sharing.

Full time Courses starting in 2023 are primarily delivered via on-campus face to face learning but may include elements of online learning. We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Contact time is subject to increase or decrease in line with additional restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors, potentially to a full online offer, should further restrictions be deemed necessary in future. Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.

 

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