Sport Management BSc (Hons)
i2i International Soccer Academy

How will I learn on Sport Management BSc (Hons)?

The philosophy of this course is that you will learn to become a sports manager in an authentic, dynamic, interactive and supportive environment, graduating as a fully industry-ready individual who can think for yourself and make informed judgements. This means that, as well as actively engaging in lectures, seminars and workshops, you will undertake field trips and group projects.

How will I be assess on this course?

Our assessments are based on the types of tasks that sports managers are required to perform, such as writing reports, making presentations, evaluating information and developing strategic plans. For example, in your final year you will have the option to use all of your knowledge and skills to plan, implement, and evaluate a sport event of your choosing.

Previous events have included: charity golf days, sport dinners, events to support public health initiatives, zorb football, the RFL North East season launch, the Sky Super-league Netball Launch, and an annual five-day swimming gala.

Who will teach me during my Sport Management degree?

Whether you are interested in traditional sport, emerging sports, e-sports, or marketing through sport, Sport Management BSc (Hons) has been designed to support your academic and vocational development.

Based on robust management theory, you will engage with topics as diverse as social media marketing, economics and finance, sport event management, strategic planning, resource management, and personal branding, all within the context of sport.

The course is taught in a sport department, rather than a business school, by staff with significant sport business experience and contacts with industry partners. What this means is that all of your modules are related to sport and are taught by people who understand the relationship between theory, practice, and industry requirements.

• View our academic staff profiles

The Department of Sport, Exercise and Rehabilitation aims to give all student-athletes a first-class education within modern facilities to support your learning and professional growth.

Predominantly housed in Sport Central, our facilities include an indoor 40-metre sprint track, a range of state-of-the-art sport science laboratories and an environmental chamber that allows students and researchers to manipulate environmental conditions to mimic anywhere in the world. These facilities are complemented by multi-functional learning spaces and afford our students hands-on experience to enhance their development as researchers and practitioners.

The Libraries offer learning spaces to meet various needs, from silent or quiet study to social and collaborative learning. You'll be able to find the right learning space for you, whether you want to focus, free from distraction or work as part of a group. You'll also have access to an extensive collection of scholarly resources, including books, ebooks, print and e-journals, databases, collections of early historical books and primary digital archives.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists to guide your preparation for seminars and independent research.

How do academics bring their research into the classroom?

Northumbria's research ethos underpins the problem-based, experiential learning approaches embedded within our research-rich curriculum. This approach will equip you to apply and develop knowledge in ‘real world’ situations, mindful of the cultural context and able to act ethically with integrity.

Our sport management teaching team are active researchers in their chosen specialisms, and they routinely incorporate their expertise into their teaching. The team are currently researching topics as diverse as social media used by sports organisations, the transfer of sport assets from local authorities to trusts, enabling and exploiting user-created content at sports events, forming sports organisations for emerging sports, consumer influences on sport marketing, and sport as a social identity.

Your critical thinking will be developed during the course when you undertake an independent research project. Your project will involve choosing an appropriate research problem that interests you, designing a study to answer a stated research question and then writing up a dissertation.

How does this course enhance my employability?

Throughout your degree you will acquire a portfolio of industry relevant experience, including undertaking a 12-week sport management industry placement, and planning and implementing a sport event in your final year. On graduation you will be well-placed to take advantage of growing global requirement for qualified sport managers.

What kind of career path can I take after my studies?

Sport is a competitive, fast-paced, growing industry offering a wealth of high-profile exciting careers. Studying sport management at Northumbria will ensure that you are equipped with the knowledge and skills required to meet the challenges and opportunities provided by sport in the 21st century.

Examples of jobs held by former students include Marketing Executive at Manchester United, Partnerships Assistant at Tottenham Hotspur FC, Sales Manager (Match & Advertising) at Middlesbrough Football Club, Sport Manager with the Qatar Olympic Committee, and Account Executive with Nike.

Alternatively, if would like to progress your studies, you can choose to delve deeper into International Sport Management with our International Sport Management MSc.