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Join our stimulating MSc Marketing course and tailor your course to suit your needs. 

Explore the fundamental principles of marketing alongside contemporary issues, pursue your interests and specialise in an area of your choice. Look into topics such as:

  • How do marketers measure the effectiveness of their campaigns? 
  • What are the challenges of successfully launching a brand across cultures? 
  • What influences consumers’ choice and preference of one product/brand over the others? 

Our Marketing masters will prepare you for the modern challenges within the marketing industry. You will learn how to tackle the challenges faced within the profession where consumers grow more resistant to advertising and marketing budgets are rising. You will develop a sophisticated understanding of the central role marketing plays in contemporary business strategy.

We encourage graduates to apply with both a business or non-business background. This specialist masters will equip you with advanced knowledge and key management capabilities to make an impact in the workplace.

Key advantages of this course:

  • Provides up-to-date knowledge with a real emphasis on practical marketing solutions 
  • The course is built around the requirements of two significant professional bodies; the Chartered Institute of Marketing (CIM) and the Marketing Research Society (MRS). This will allow you to demonstrate your learning is in line with professional benchmarks
  • In semester 2, you will be able to choose focused modules of interest
  • For your final project, you can choose between two options. The first option is an individual dissertation on a marketing subject of your choice. The second option involves providing professional guidance to real clients within our award-winning Business Clinic
  • This masters in marketing provides professional value and intellectual challenge. It encourages critical thinking, creative problem-solving and effective communication in what is a fast pace, evolving industry
  • You will develop assessment work in a variety of formats. This includes business reports and infographics, providing the skills needed to communicate your ideas to employers
  • You will be able to take advantage of our links with the industry by attending guest speaker events and taking part in live competition briefs

Our MSc Marketing course is taught by academics at Newcastle Business School, which is double AACSB accredited in business and accounting. This reflects the international reputation of our research as well as the passion of our teaching staff.

You will be part of a vibrant business community, where you will be encouraged to engage with staff and research activities throughout your course. You will also benefit from access to our valuable network of external partners and business contacts.

This course is accredited by the Chartered Institute of Marketing (CIM), one of the world's leading professional bodies in the marketing field. The accreditation provides the chance to work towards professional marketing qualifications upon graduation through the CIM's IDM graduate gateway. 

CIM qualifications are highly sought after by employers. The content is reflected in our own degrees, which ensures we are equipping students with the best opportunities for a successful marketing career.

CIM-logo -RS

See other similar courses you may be interested in: Digital Marketing MSc

 

Course Information

Level of Study
Postgraduate

Mode of Study
2 years Full Time with Advanced Practice
2 other options available

Location
City Campus, Northumbria University

City
Newcastle

Start
September 2025 or January 2026

Fees
Fee Information

Videos / Marketing

Watch Principal Lecturer Dr David Hart discuss the Marketing Masters in a Minute (or so), and watch Jason's student profile.

Watch Principal Lecturer Dr David Hart talk about the new Marketing Masters at Northumbria.

Sustainability

Funding and Scholarships

Discover the funding options available to you.

Entry Requirements 2025/26

Standard Entry

Applicants should normally have:

A minimum of a 2:2 honours degree in any subject, or substantial experience of working in a business organisation.

International qualifications:

If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit www.northumbria.ac.uk/yourcountry

English language requirements:

International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*).

 *The university accepts a large number of UK and International Qualifications in place of IELTS.  You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications

Fees and Funding 2025/26 Entry

Full UK Fee: £15,350

Full International Fee: £23,950



Scholarships and Discounts

Discover More about Fees, Scholarships and other Funding options for UK and International applicants.

ADDITIONAL COSTS

There are no Additional Costs

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Study Options

The following alternative study options are available for this course:

Any Questions?

Our Applicant Services team will be happy to help.  They can be contacted on 0191 406 0901 or by using our Contact Form.

 

All information is accurate at the time of sharing. 

Full time Courses are primarily delivered via on-campus face to face learning but could include elements of online learning. Most courses run as planned and as promoted on our website and via our marketing materials, but if there are any substantial changes (as determined by the Competition and Markets Authority) to a course or there is the potential that course may be withdrawn, we will notify all affected applicants as soon as possible with advice and guidance regarding their options. It is also important to be aware that optional modules listed on course pages may be subject to change depending on uptake numbers each year.  

Contact time is subject to increase or decrease in line with possible restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors if this is deemed necessary in future.

 

Accessibility and Student Inclusion

Northumbria University is committed to developing an inclusive, diverse and accessible campus and wider University community and are determined to ensure that opportunities we provide are open to all.

We are proud to work in partnership with AccessAble to provide Detailed Access Guides to our buildings and facilities across our City, Coach Lane and London Campuses. A Detailed Access Guide lets you know what access will be like when you visit somewhere. It looks at the route you will use getting in and what is available inside. All guides have Accessibility Symbols that give you a quick overview of what is available, and photographs to show you what to expect. The guides are produced by trained surveyors who visit our campuses annually to ensure you have trusted and accurate information.

You can use Northumbria’s AccessAble Guides anytime to check the accessibility of a building or facility and to plan your routes and journeys. Search by location, building or accessibility feature to find the information you need. 

We are dedicated to helping students who may require additional support during their student journey and offer 1-1 advice and guidance appropriate to individual requirements. If you feel you may need additional support you can find out more about what we offer here where you can also contact us with any questions you may have:

Accessibility support

Student Inclusion support

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