Skip navigation

Students help fashion business break into US market

31st July 2019

A consultancy project led by a team of students from Northumbria University, Newcastle, is helping a growing fashion business expand into new markets in the USA.

Final year business students Taleh Nadirov, Lucy Watters, Andria Chatzigiannakou and Stella Schwaeble were working to a brief from client Tiska London, a British start-up fashion label. Operating as team Ascension Consultancy with The Business Clinic at Northumbria, they undertook extensive research exploring the feasibility of entering the US market, finding suitable market entry strategies and evaluating what digital marketing strategies should be implemented.

Run solely by North East-based designer Kimberley Stacey, Tiska London describes itself as “Authentically British, Nordic Inspired.”

The Business Clinic is an award-winning education scheme that involves groups of business students forming a ‘consultancy firm’ to provide free advice to clients. The service is available to all types of businesses from SMEs and multinationals to charities and third sector organisations. Under close supervision by experienced Business School tutors, the model enhances student employability and skills by working directly with organisations in need of consultancy advice. The students analyse the problem and provide up to date research and recommendations to help the organisation grow and develop.

 

News

Latest News and Features

View all news
an electric vehicle
Dr Monika Winter and Dr Emily Hume from Northumbria University are among 62 researchers from across the UK to be chosen to receive funding in recognition of their pioneering approaches to improve human health and wellbeing.
Degree apprenticeship award
Thick section of stalagmite taken from a cave SA09. Photo credit: Dr Monika Markowska
Healthcare workforce in hospital
Northumbria University won two awards and was highly commended in another category at the 2025 Educate North Awards.
Gavin Butt photo by Michelle Henning
Marion Oswald
More events

Upcoming events

More Than Human Healthcare by Helen Knowles
-
NU Advice: Your Future (Employability)
Multispectral imaging analysis in cultural heritage: The Hexham Abbey panel case, with reference to future AI data validation.
Unlocking Leadership Potential: Degree and Higher Apprenticeships for Organisational Excellence

Back to top