Dr Shahzeb Hussain

Assistant Professor

School: Newcastle Business School

Key Publications

Please visit the Pure Research Information Portal for further information
‘How engaged are you?’ Pakistan vs. UK: a cross-cultural study of the effects of customer engagement in the digital era, Hussain, S., Priporas, C., Khaneja, S. 2025, In: European Journal of International Management
The effects of AI-generated advertisements on customer engagement and emotions based on Hofstede’s cultural dimensions: A study from the Generation Z international optic, Priporas, C., Hussain, S., Rahman, H. 10 Sep 2025, In: International Marketing Review
Antecedents and consequences of physical environment design in international retail stores, Khaneja, S., Hussain, S. 24 May 2024, In: Journal of Asia Business Studies
Brand, corporate and celebrity credibility: A reverse effect, Hussain, S., Priporas, C., Khaneja, S. 21 Nov 2024, In: EuroMed Journal of Business
Technology distraction in Generation Z: The effects on consumer responses, sensory overload, and discomfort, Priporas, C., Hussain, S., Khaneja, S., Rahman, H. 1 Apr 2024, In: International Journal of Information Management
The relationship between consumer personality traits and celebrity personality traits, Hussain, S., Khaneja, S., Pacholi, K., Yousef, W., Kourtoubelides, M. 1 Nov 2024, In: Journal of Asia Business Studies
Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors, Hussain, S., Pascaru, O., Priporas, C., Foroudi, P., Melewar, T., Dennis, C. 20 Jun 2023, In: European Business Review
Impact of the Strength of Religious Beliefs on Brand Love in the Islamic Market, Yousef, W., Foroudi, P., Hussain, S., Yousef, N., Melewar, T., Dennis, C. 1 Feb 2022, In: Corporate Reputation Review
The effects of physical environment design on the dimensions of emotional well-being: a qualitative study from the perspective of design and retail managers, Khaneja, S., Hussain, S., Melewar, T., Foroudi, P. 29 Mar 2022, In: Qualitative Market Research
Celebrity endorsement, theories, models, existing literature and corporate identity, image and reputation, Hussain, S. 30 Jul 2021, Building Corporate Identity, Image and Reputation in the Digital Era, London, Taylor & Francis

PGR Supervision

Lilia Dreschner Examining the Influence of Artificial Intelligence on User Behaviour in B2B Marketing Throughout the Customer Journey Start Date: 31/05/2022 End Date: 14/10/2025