Dr Anam Javeed

Lecturer

Department: Newcastle Business School

Dr. Anam Javeed is a Lecturer in Marketing Operations and Systems at Northumbria University City Campus. She completed her PhD in 2018 from Universiti Utara Malaysia, and previously held a position at the University of Wah, Pakistan. Dr. Javeed’s research interests span a broad spectrum, including social media marketing, political marketing, Islamic marketing, and consumer behaviour. Her work aims to explore how digital platforms and marketing strategies influence consumer perceptions and societal outcomes, particularly in evolving global and political landscapes.

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Research Themes and Scholarly Interests

Dr. Anam Javeed is a Lecturer in Marketing at Northumbria University, City Campus. She completed her PhD in Marketing at University Utara Malaysia in 2018, specializing in consumer behaviour. Her research interests span Islamic marketing, social media marketing, political marketing, and related fields. Prior to her current role, she served as a faculty member at the University of Wah, Pakistan. Dr. Javeed’s research combines theoretical and empirical perspectives to contribute to the growing body of knowledge in consumer behaviour and its practical applications in modern marketing. She is committed to creating an enriching academic environment and advancing research that addresses emerging challenges in marketing.

Key Publications

Please visit the Pure Research Information Portal for further information
Prevalence of Online Political Incivility: Mediation Effects of Cognitive and Affective Involvement, Javeed, A., Khan, M., Alomair, A., Al Naim, A. 12 Sep 2024, In: Journal of Theoretical and Applied Electronic Commerce Research