Skip navigation

Dr Alana James

Assistant Professor

Department: Northumbria School of Design

Dr James is an experienced fashion designer, educator and researcher focused on creating sustainable change in the future of the fashion industry. She believes that garments should not be beautiful at the expense of people and the planet and through innovative design approaches aims to embed responsible values throughout the fashion product lifecycle. 

From a research perspective Dr James engages in challenge-led investigations that reflect contemporary societal issues. From an educational perspective she encourages students to think differently, creating ambitious sustainable solutions. 

Approaching complex issues from a multi-stakeholder approach, her strengths include engaging with fashion consumers and applying design strategies to encourage small shifts in behaviour towards large-scale sustainable change. 

Alana James

Dr James' research explores responsible social and environmental practices in the fashion supply chain from a design perspective. Working closely with key stakeholders, in particular fashion consumers and brands, her work investigates how a collaborative approach can aid in moving the industry forward to a more sustainable future. 

Since the publication of her PhD in 2015, entitled Influencing Ethical Fashion Purchasing Behaviour, lines of inquiry have continued to explore the diverse approaches possible in the implementation of sustainable practices in the fashion industry. Examples include: utilising zero-waste pattern cutting methods to lead the creative design process, engaging fashion consumers in a transparent business model, the inclusion of people in the product lifecycle in the consideration of ethics, the role of consumers and retailers in the application of sustainable values in fashion, how higher education contextualises sustainability as a key design tool and the challenges facing the adoption of circular principles in fashion. 

  • Please visit the Pure Research Information Portal for further information
  • Are microfibres a problem for aquatic ecosystems? What we don’t know about textile pollution, Gallidabino, M., Sheridan, K., Stanton, T., James, A., Ginting, J. 30 Sep 2023
  • Mind and muscle: Deconstructing the uniform of masculinity in the time of AIDS, Younger, D., Sellars, N., James, A. 1 Apr 2023, In: Critical Studies in Men's Fashion
  • Rethinking the fashion value chain: how reshoring can create a localised product lifecycle and support sustainable economic growth, James, A., Mather, S., Sheridan, K. 17 Sep 2023, Novel sustainable alternatives for the textiles and fashion industry, Cham, Switzerland, Springer
  • Utilising 3D fashion design software to enable remanufacturing in sportswear, Wetherell, S., Nicholson, T., James, A. 24 Oct 2023, In: International Journal of Fashion Design, Technology and Education

  • Kenny MacRae Camo, Colour and Craft: a modern exploration of the craft of camouflage printing, taking in the development, use and application of the Denison camouflage pattern, reinvigorating the practice and saving the techniques for prosperity. Start Date: 01/10/2023
  • Shuoying Hong Changing Designers' Predicament Through Participatory Design: A Case Study of Sportswear Designers in Fujian Province, China Start Date: 01/10/2023
  • Xin Gao Repurposing post-consumer textile waste for modular design opportunities Start Date: 01/10/2023
  • Abigail Irving-Munro An investigation into fashion systems to develop sustainable growth in second-hand clothing supply chains Start Date: 18/01/2021

Design Studies PhD November 17 2014


a sign in front of a crowd
+

Northumbria Open Days

Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.

Research at Northumbria
+

Research at Northumbria

Research is the life blood of a University and at Northumbria University we pride ourselves on research that makes a difference; research that has application and affects people's lives.

NU World
+

Explore NU World

Find out what life here is all about. From studying to socialising, term time to downtime, we’ve got it covered.


Latest News and Features

Nicola Elliott, founder of leading wellbeing brand NEOM Organics London
Chiara Ingravallo and Nathan Goodison from Northumbria University collect the award for Best Student Drama at the Royal Television Society Awards for the North East and Borders.
Military uniform
Nursing Degree Apprenticeship shortlisted for national award
Simulated learning using virtual reality recognised as example of best practice in nursing education
A three-year research project, led by academics from Northumbria University, aims to better connect the care system and expand it include creative health approaches such as art, crafts, sports, gardening or cooking to provide holistic support tailored to individuals. Getty Images.
More news

Back to top