Case Study - AmbaSat
Exploring Opportunities in the Space Sector: A Q&A with Martin Platt, CEO and Co-founder of AmbaSat
Martin Platt discusses how AmbaSat evolved from environmental monitoring to space innovation, and how accessible space technology is creating new opportunities for businesses and educators worldwide.
Can you tell us about your journey into the space sector?
Our story began in food safety and environmental health through our sister company, Ambersense. We developed technology to remotely monitor fridge and freezer temperatures – helping clients like Manchester United manage compliance and costs. The same end-to-end infrastructure of sensors, dashboards, and reporting became the foundation for our space venture. About five years ago, we saw parallels with a U.S. 'chipsat' project and realised our technology could make space more accessible.
How did you test whether there was a market for your idea?
In 2019, we launched a Kickstarter campaign for our satellite kits, which was oversubscribed by 300%. That strong response confirmed the demand. Since then, we’ve grown a global network of partners, universities, and commercial organisations. Though small in headcount, our reach and collaborations are international.
What does AmbaSat offer today?
We design low-cost, modular satellites and STEM education kits. Nearly 1,000 students in over 40 countries have already built and launched experiments virtually, with real rocket launches on the horizon. Beyond education, our commercial platform allows companies and universities to test materials, chips, or communications payloads in orbit – at a fraction of traditional costs. We also manage complex regulatory and licensing processes, enabling partners to focus on innovation.
What have been your biggest challenges so far?
Despite building satellites and securing customers, we’re dependent on launch providers, an area still developing in the UK. We’ve negotiated affordable launch options, but delays happen. Fortunately, providers like Skyrora are making strong progress, and we’re advancing through Civil Aviation Authority licensing. Once regular small-satellite launches are available, sector growth will accelerate dramatically.
Who are your main customers?
We serve two core markets:
• Education – schools, universities, and students building hands-on STEM skills.
• Commercial and research – organisations testing new technologies in orbit, from materials to quantum communications.
We have letters of intent from multiple universities and companies awaiting launch opportunities.
How have you sustained the business while waiting for launch opportunities?
Through strategic partnerships and funding. We’ve received support from Innovate UK, the European Space Agency, and the UK Space Agency via grants and accelerator programmes. It’s competitive and demanding, but our regional networks – Space North East England, Space Yorkshire, and RTC North – have been vital in helping us access opportunities and collaborate effectively.
What advice would you give to businesses considering entry into the sector?
Engage early with your regional space cluster, such as Space North East England. They can help you connect with Innovate UK, ESA, or Department for Business and Trade support. Be patient, it’s a long game. Success in the space sector comes from delivery, persistence, and collaboration. Technology alone isn’t enough; credibility and trust are built over time.
What skills are most in demand right now?
There’s a strong demand for practical engineering expertise – electronics design, programming, systems integration, and supply chain management – but also for project management, policy, and communications skills. Space is interdisciplinary, offering opportunities for almost every professional background.
Why is now the right time for businesses to get involved?
We’re entering a new frontier. The cost of access to space is falling, and regulatory frameworks are catching up. Regular small-satellite launches are imminent. Whether your business develops materials, sensors, or communication systems, space is becoming the next major proving ground. Those who engage now will be best positioned to benefit as access expands.
What is your vision for AmbaSat’s future?
In the coming years, we aim to launch satellites for our growing list of customers, expand our commercial offerings, and continue investing in global STEM education. Our mission is to make space accessible, reducing barriers of cost and complexity for businesses, researchers, and students alike.
Takeaway for businesses:
With falling launch costs, growing educational outreach, and companies like AmbaSat driving accessibility, space is no longer out of reach. Now is the ideal time for businesses to explore how their technologies can thrive beyond Earth.
To find out how your business could diversify into the space sector, get in touch with our team here.
