Global Business Management (Marketing) (Top-Up) BSc (Hons)
2 Years Full-Time or 3 Years Sandwich

How will I learn during this course?

You will embark on a number of different modules in your first year including core modules to support your learning journey, and specialist modules within global business management and marketing. You will also have the option of undertaking an additional year in either placement, study abroad or a hybrid of the two. You will receive guidance on both opportunities led by your Programme Leader, supported by the Director of Employability and the Faculty Lead for Study Abroad. The university provides significant guidance through our placement office and international partnerships team who enjoy successful relationships with a wide range of employers and global universities.

In your final year, you will be challenged through modules that allow you to take strategic consideration of business and management within a global business management and marketing context, as well as a substantial research-based activity that is linked to a specific research problem within global business management and marketing. 

If you do not undertake the study abroad or placement option, you will be able to choose between either a management enquiry or a consultancy project with an external client as your final year research-based activity to ensure you graduate with ‘real-world’ business experience. For those that have undertaken a study abroad or placement, you will also have the option of choosing a dissertation. Whichever you choose, your programme leader will support you in selecting the right option for you and will work with the teaching teams to identify the different modules which best match your career aspirations.

Teaching methods include lectures, seminars, and workshops. There is significant emphasis on independent learning as well as self-directed and group activities as this course is, in effect, the final year of a degree course.

How will I be assessed during my degree?

Our assessment strategy is based on our understanding that everyone has different needs, strengths, and enthusiasms. Assessment methods will include a portfolio of work, group presentations and reflective statements.

See all the Modules for this course.

Who teaches this course?

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK. Our business staff include Fellows of the Higher Education Academy, a member of the British Academy of Management and lecturers who have taught at universities all over the world.

The Newcastle Business School teaching team is always looking to explore new fields of knowledge and generate ground-breaking concepts and insights.

Meet our staff who teach in this school.

Where will I study?

At Newcastle Business School you’ll experience a first-class education in a world-class environment. From our social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional. For example, the 24/7 university library achieves some of the highest levels of student satisfaction in the UK and has held the Cabinet Office accreditation for Customer Service Excellence since 2010.

We’re also committed to helping you make the most of Technology Enhanced Learning (TEL) by embedding it throughout the course. Tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists are there to help you efficiently and thoroughly prepare for seminars and independent research. Lecture capture software means you can revise previously lectured material online in your time, as well as at your speed.

There are plenty of opportunities to put your learning into practice through volunteering, internships, and placements. This includes the Business Clinic that enables our students to participate in a ‘consultancy firm’ to provide advice for our region’s businesses.

How is research applied to teaching throughout my degree?

At Northumbria, we take an enquiry-based, problem-solving approach, encouraging you to develop research skills like information literacy, sampling, statistical reporting, and surveying. In the final year you’ll undertake a significant investigatory task that can be either a dissertation or consultancy project.

Throughout the course your learning will be directly informed by the teaching team’s active research into their specialist subjects, as well as our three signature research themes that include digital business, strategic innovation and entrepreneurial leadership, and responsible business. Specific areas of research include financial crime, corporate reporting, social entrepreneurship, business ethics, economic development, emerging mobile technology and post-recession business strategy.

How does this course set me up for my future career?

At the end of this course there are logical career paths into global business management, marketing, advertising, and PR, both in the UK and around the world. You can also undertake further study at postgraduate level with a course such as our Digital Marketing MSc. If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

Whatever you decide to do, you will have strong employability as a result of having acquired the characteristics of a Northumbria graduate. These include critical reflection and self-learning, collaboration and curiosity, and the ability to apply your knowledge to solve problems in ways that are sustainable and ethical.The course includes the ‘Academic Skills and Employability’ module that will equip you with the knowledge and skills for academic success and long-term career development. As part of this you’ll explore your personality, values, abilities, and interests to make a well-informed career choice and develop a career plan.

Every module will play a role in developing and reinforcing the transferable attributes that are necessary for graduate employment: effective time management, excellent communication, good teamwork, and high-level analysis. In addition, our Careers and Employment Service will offer a range of workshops, one-to-one advice, and networking opportunities.