Helen Bower is the
Chief Marketing Officer (Interim) at Northumbria University.
As Chief Marketing Officer
(Interim), Helen leads the Global Marketing and Business team to support the
long-term financial sustainability of Northumbria through revenue and
reputation strategies and activity.
Helen provides commercial strategic leadership of Marketing and
Communications, Recruitment and Business Development to ensure the successful
delivery of the University’s Vision and Strategy and, works closely with the University Executive shaping
and delivering the University’s Vision, Strategy and supporting plans.
Helen leads the development of a strong brand
position and global reputation in line with the University’s ambition and
Vision. She also leads the development of cost effective and innovative,
national and international student recruitment and admission strategies to
increase the volume of high-quality students.
As Chief
Marketing Officer (Interim), Helen leads the development of
diversified revenue streams focusing on a strategic partnership and account
management approach.
The Global Marketing and Business
team enables the delivery of the three 2030 Strategy ambitions as well as
communicating internally and externally the successful delivery of the 2030
Strategy. The Marketing, Communications and Recruiting teams collaborate to
promote Northumbria’s world leading research, to attract and retain students to
University’s experiential learning programmes and, through the outreach and
access programmes, will ensure Northumbria hits its social mobility targets,
opening the door to university education to all, regardless of background.
Helen is the Vice Chair of the
Chartered Institute of Marketing Higher Education Sector Group and a Fellow of
the Chartered Institute of Marketing. She is also a member of the Higher
Education Liaison Officers Association and the Universities Marketing Forum.
Helen has twenty-two years of
marketing and student recruitment experience across educational institutions
including Newcastle University, The University of Cumbria and Northumbria
University. Helen has held a range of senior leadership roles with
responsibility for all aspects of Marketing and Student Recruitment including
responsibility for home and international, undergraduate and postgraduate, B2B,
Admissions, Alumni Relations, Philanthropic Giving, market insight, marketing
strategy, brand, digital and strategic partnerships.
Helen attended Queen Elizabeth Grammar School in Penrith,
before going on to achieve her BA Honours in English Literature and Language at
Newcastle University, her MA Creative Writing at Northumbria University, her PG
DipM in Marketing at the Chartered Institute of Marketing and her Executive MBA
at Newcastle University. Helen was the first in her family to enter Higher
Education.
Contact the Chief Marketing Officer
LinkedIn
