Dr Cat Glover

Assistant Professor

School: Design Arts and Creative Industries

Dr Catherine Glover is an Assistant Professor in the School of Design, Arts and Creative Industries and the Faculty Director of Access and Participation for the Faculty of Arts, Design and Social Sciences at Northumbria University. She lectures on research skills, sustainability, responsibility, fashion promotion and communication, brand strategy, storytelling, journalism, copywriting, editorial publishing and activism. Her educational interests are responsible brand management, neuroeducation, shaping collaborative learning culture, running 'live' collaborative briefs with industry partners, embedding CSR, ESG and EDI principles into organisations, and engaging with current and forecasted systemic issues by initiating transformative social change.

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Research Themes and Scholarly Interests

Catherine's research is into transnational brand storytelling, specifically how social and brand communities enact story processes that inspire grassroots action. She has published articles on contemporary legacy stories within heritage institutions, brands Rapha and Harris Tweed, cycling event The Tweed Run, and her role as a madoguchi reporting on British fashion, craft, design and architecture for Japanese avant-garde publication, Hanatsubaki.

Her research has appeared in the Fashion Heritage: Narrative and Knowledge Creation (Palgrave Macmillan, eds. Cantista and Delille, 2023), Understanding Luxury Fashion: From Emotions to Brand Building (Palgrave Macmillan, eds. Cantista and Sábada, 2019).Critical Journal of Fashion and Beauty (11.1), International Journal of Fashion (4.2), Journal of Fashion Marketing and Management (22.1). She has presented her research to peer and industry audiences, including at the Global Fashion Conference 2023 and Nostalgia: 2nd Global Inclusive Interdisciplinary conference. Dr Glover is currently researching into neuroeducation, responsible fashion, eco-storytelling and mindset and behaviour change.

Key Publications

Please visit the Pure Research Information Portal for further information
Morality Retail: The Case of Dutch Store, Crafted Stories, and Its Common Good Strategy, Glover, C. 2 Apr 2024, Fashion for the Common Good, Cham, Switzerland, Springer
Tabling a new Multi-Modal NI Narrative Analysis Framework for use in critical fashion studies, Glover, C. 12 Jun 2024, Image-Thinking: Art-making as Cultural Analysis
The Fashion + Sustainability Paradox: Is Education a Way Forward?, Glover, C. 1 May 2024, Design Education in the Anthropocene, New York, Taylor & Francis
Fashion storytelling through Dress and Lego Mini-Figures: Mary, Queen of Scots, Glover, C. 2 Jan 2023, Fashion Heritage, Cham, Switzerland, Palgrave Macmillan
A Story of Fashion Revolution: The initiative that challenges the cost of fashion, Glover, C. 7 Sep 2019, 'Cost of Design 2019', Design History Society

Professional Activity

Please visit the Pure Research Information Portal for further information
Membership of board: Journal of Critical Studies in Fashion and Beauty (External organisation) 2022
Publication Peer-review: Journal of Fashion Marketing and Management (Journal) 2019
Membership of board: Design History Society (External organisation) 2022

PGR Supervision

Helen Shaddock Start Date: 01/10/2025 End Date: 17/10/2025
Helen Shaddock Start Date: 01/10/2025

Further Information

Prior to academia, Catherine worked for fifteen years in industry as a luxury fashion PR, design journalist, copyeditor, and editorial coordinator in arts publishing. She continues to write and publish autobiographical narratives and fashion poetry.