Prof Kerry Howell

Professor Howell was previously Deputy Pro Vice Chancellor (DPVC) and holds the Chair of Governance in the Faculty of Business and Law at Northumbria University. Through his research Professor Howell has generated scholarly expertise in areas relating to methodology, governance, leadership, EU policy and regulation as well as written texts with Nova Science Press, Palgrave McMillan Press, Beijing Scientific Press and Sage Publications. He has recently edited a research text regarding corporate governance with Palgrave McMillan Press and is currently writing a monograph analysing leadership, culture, identity and path-dependency with Cambridge Scholars Publishers.

Professor Howell has taught diverse areas including philosophy of research, methodology, governance and ethics, he has also supervised over thirty research degree completions. He has produced numerous refereed journal articles and managed consultancy and funded research projects for various public and private sector institutions. Professor Howell acted as Chair of the Public Administration Committee (PAC), Chair of the practitioner committee for the University Association for Contemporary European Studies (UACES) as well as been a member of the Joint University Council (JUC) and the Chartered Association of Business Schools (CABS) Research Committee.

As Director of Research for Plymouth Business School Professor Howell developed the Research Assessment Exercise (RAE2008) and Research Excellence Framework (REF2013) submissions for Business and Management; when Associate Dean Research and Innovation at Teesside University Business School gave advice and guidance regarding the ongoing development of the submission for (REF2021).

• Please visit the Pure Research Information Portal for further information
• Retailing and Technological Affordances: Understanding the Subjective Realities of Interactive Buying through Scan and Go Apps, Naeem, M., ozuem, w., Howell, K., Ranfagni, S. 1 Jan 2026, In: European Journal of Marketing
• Becoming the Senedd? Devolution as Process, Howell, K. 22 May 2025
• Becoming Wales: Devolution as Process, Howell, K. 7 Jan 2025
• Chatbots, service failure recovery, and online customer experience through lenses of frustration – aggression theory and signaling theory, Ozuem, W., Ranfagni, S., Willis, M., Salvietti, G., Howell, K. 11 Jun 2025, In: Journal of Services Marketing
• Notions of safety: observing cultural perspectives in a homeless youth hostel, Howell, M., Howell, K. 4 May 2025, In: Culture and Organization
• User Generated Content and Brand Engagement: Exploring the role of electronic semiotics and symbolic interactionism on Instagram, Naeem, M., Ozuem, W., Ranfagni, S., Howell, K. 1 Jul 2025, In: Computers in Human Behavior
• Demystification and Actualisation of Data Saturation in Qualitative Research Through Thematic Analysis, Naeem, M., Ozuem, W., Howell, K., Ranfagni, S. 2 Feb 2024, In: International Journal of Qualitative Methods
• Examining the role of social media influencers in service failure and recovery strategies: an empirical investigation of millennials' views, Ozuem, W., Willis, M., Ranfagni, S., Howell, K., Rovai, S. 5 Jul 2024, In: Information Technology and People
• Examining user-generated content, service failure recovery and customer–brand relationships: an exploration through commitment-trust theory, Ozuem, W., Willis, M., Howell, K., Ranfagni, S., Rovai, S. 21 May 2024, In: Internet Research
• Exploring the relationship between chatbots, service failure recovery and customer loyalty: A frustration–aggression perspective, Ozuem, W., Ranfagni, S., Willis, M., Salvietti, G., Howell, K. 1 Oct 2024, In: Psychology and Marketing

• Government and Public Policy PhD July 01 1998
• Politics BSc (Hons)