Shenaz Rangwala is Assistant Professor in Marketing at Northumbria University, United Kingdom. Her broad research interest lies in the area of consumer behaviour, particularly how consumption influences contemporary cultures, communities and individuals specifically women in transitional societies. Her research examines issues related to gender and post-feminism in marketing and consumer culture. Her recent research particularly explores the role of technology in enhancing or reducing social and gender disparities. She particularly specialises in qualitative and visual research methods. Her work has been published in prestigious journals as well as presented in academic conferences.
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