Skip navigation

Dr Alyaa Darwish

Assistant Professor

Department: Newcastle Business School

Alyaa Darwish

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Technology Anxiety in Virtual Reality Adoption: Examining the Impact of Age, Past Experience, and Cybersickness, Al Khalifah, E., Hammady, R., Abdelrahman, M., Al-Shamaileh, O., Marghany, M., El-Jarn, H., Darwish, A., Kurt, Y. 30 Apr 2025, In: IEEE Access
  • Virtual Reality’s Impact on Tourist Attitudes in Islamic Religious Tourism: Exploring Emotional Attachment and VR Presence, Hammady, R., Abdelrahman, M., Darwish, A. 14 May 2025, In: Human Behavior and Emerging Technologies
  • Virtual vs human influencers: Can Instagram users detect the difference?, Barbe, D., Darwish, A., Aleksandra, M. 31 May 2024, Proceedings of the European Marketing Academy, European Marketing Academy
  • Tourist destination reputation: an empirical definition, Darwish, A., Burns, P. 3 Apr 2019, In: Tourism Recreation Research
  • Tourist Destination Reputation: Seeking a Definition, Darwish, A., Burns, P. Dec 2018, Back to the Future, Society of Marketing Advances

PGR Supervision

Sehar Sohail Brand Experiences in the Metaverse: An Exploratory Study Start Date: 01/10/2023

Qualifications

Marketing PhD March 01 2020

Our Staff

Latest News and Features

ai data centre
3d printer
CIS building at night
Archaeological teeth samples displaying evidence of smoking damage
Prof Allan Kellehear
Materials on a shelf at the Living Assembly: Building with Biology exhibition
More news
More events

Upcoming events

REVEAL: Graphic Design
-
REVEAL: Design for Industry
-
REVEAL: 3D Design
-
REVEAL: Fashion Exhibition
-

Back to top