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Dr Alyaa Darwish

Assistant Professor

Department: Newcastle Business School

Alyaa Darwish

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Technology Anxiety in Virtual Reality Adoption: Examining the Impact of Age, Past Experience, and Cybersickness, Al Khalifah, E., Hammady, R., Abdelrahman, M., Al-Shamaileh, O., Marghany, M., El-Jarn, H., Darwish, A., Kurt, Y. 30 Apr 2025, In: IEEE Access
  • Virtual Reality’s Impact on Tourist Attitudes in Islamic Religious Tourism: Exploring Emotional Attachment and VR Presence, Hammady, R., Abdelrahman, M., Darwish, A. 14 May 2025, In: Human Behavior and Emerging Technologies
  • Virtual vs human influencers: Can Instagram users detect the difference?, Barbe, D., Darwish, A., Aleksandra, M. 31 May 2024, Proceedings of the European Marketing Academy, European Marketing Academy
  • Tourist destination reputation: an empirical definition, Darwish, A., Burns, P. 3 Apr 2019, In: Tourism Recreation Research
  • Tourist Destination Reputation: Seeking a Definition, Darwish, A., Burns, P. Dec 2018, Back to the Future, Society of Marketing Advances

PGR Supervision

Sehar Sohail Brand Experiences in the Metaverse: An Exploratory Study Start Date: 01/10/2023

Qualifications

Marketing PhD March 01 2020

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Harriette Moore and Tim Ingleby from Northumbria University have been awarded Venice Fellowships by the British Council.
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Left to right: Joshua Sisskin, First Secretary of the Embassy of the United Kingdom in Berlin and Dr Ulugbek Azimov of Northumbria University.
Richard Lamb, Head of KTP Programme, Innovate UK and John Clayton, Knowledge Transfer Adviser, Innovate UK KTN, met with the project team for the Northumbria University and Space Architects KTP.
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Members of staff from the Department of Architecture and Built Environment at Northumbria University celebrate the Surveying programmes retaining RICS accreditation.
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REVEAL: Theatre and Performance
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NU Advice: Still time to apply
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