- Please visit the Pure Research Information Portal for further information
- Technology Anxiety in Virtual Reality Adoption: Examining the Impact of Age, Past Experience, and Cybersickness, Al Khalifah, E., Hammady, R., Abdelrahman, M., Al-Shamaileh, O., Marghany, M., El-Jarn, H., Darwish, A., Kurt, Y. 30 Apr 2025, In: IEEE Access
- Virtual Reality’s Impact on Tourist Attitudes in Islamic Religious Tourism: Exploring Emotional Attachment and VR Presence, Alkhalifah, E., Hammady, R., Abdelrahman, M., Darwish, A., Cranmer, E., Al-Shamaileh, O., Bourazeri, A., Jung, T. 10 Jun 2025, In: Human Behavior and Emerging Technologies
- Virtual vs human influencers: Can Instagram users detect the difference?, Barbe, D., Darwish, A., Aleksandra, M. 31 May 2024, Proceedings of the European Marketing Academy, European Marketing Academy
- Tourist destination reputation: an empirical definition, Darwish, A., Burns, P. 3 Apr 2019, In: Tourism Recreation Research
- Tourist Destination Reputation: Seeking a Definition, Darwish, A., Burns, P. Dec 2018, Back to the Future, Society of Marketing Advances
- Sehar Sohail Brand Experiences in the Metaverse: An Exploratory Study Start Date: 01/10/2023 End Date: 17/10/2025
- Sehar Sohail Brand Experiences in the Metaverse: An Exploratory Study Start Date: 01/10/2023
Marketing PhD March 01 2020
Latest News and Features
Report calls on the UK banking industry to consider interventions that "design out" economic abuse
Researchers have published the findings of a ground-breaking study which brought together victim-survivors…
.png?modified=20251222122622)
Northumbria's ‘Banana Split: Unpeeling a New Energy Source’ project highly commended at prestigious Green Gown Awards
A Northumbria University research project has been highly commended at the 2025 Green Gown…
Northumbria ranked most sustainable university in the North East for fifth consecutive year
Northumbria University has been rated as ‘1st class’ for sustainability and is once again the…
Northumbria expert delivers training to help address victim-blaming language
A Northumbria University academic is leading pioneering training to support police forces across…
Northumbria University launches national AI challenge inviting young people to imagine a hopeful future
Northumbria University has launched the Hopeful Futures AI Challenge, a groundbreaking national…
Student volunteering partnership expands following five years of community impact
Following the success of a Law in the Community project, Northumbria University is expanding…
More events
Upcoming events
Collaborating for Capability: Shaping the Future of Supply Chain Talent
City Campus East, Northumbria University CCE1-403
-
Archives to Action: Historical Evidence for Policy Reform
Virtual Workshop
-
-
Viruses of Microbes-UK (VoM-UK) Conference 2026
Northumbria University
Commercialising SHAPE Innovations and Impact
Northumbria University
-
