Skip navigation

Mario Schaarschmidt

Assistant Professor - Amsterdam

Mario Schaarschmidt

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Uncovering the Paradox of Affordable Innovation: The Divergent Effect of Innovativeness on Managers' Attitudes Toward Affordable Innovation, Gurtner, N., Gurtner, S., Schaarschmidt, M. 27 Nov 2024, In: Creativity and Innovation Management
  • Absorptive capacity for innovation management control: Empirical evidence from hybrid product-service bundles, Schaarschmidt, M., Sainidis, E., Matheus, T., El Kohli, D. 2023, In: International Journal of Innovation Management
  • Customer engagement in idea contests: Emotional and behavioral consequences of idea rejection, Schaarschmidt, M., Dose, D. 1 May 2023, In: Psychology and Marketing
  • Digital presence in service recovery: The interactive effect of customer salutations and employee photographs in email signatures, Walsh, G., Shiu, E., Schaarschmidt, M., Hassan, L. 1 Dec 2022, In: Psychology and Marketing

Our Staff

Latest News and Features

an electric vehicle
Husain Ayoob, founder of Ayoob AI and Northumbria University graduate
Hexham Abbey art
City Hall Music
a view of a tall building
Dr Monika Winter and Dr Emily Hume from Northumbria University are among 62 researchers from across the UK to be chosen to receive funding in recognition of their pioneering approaches to improve human health and wellbeing.
More news
More events

Upcoming events

Multispectral imaging analysis in cultural heritage: The Hexham Abbey panel case, with reference to future AI data validation.
Unlocking Leadership Potential: Degree and Higher Apprenticeships for Organisational Excellence
Digital supply chain and operations excellence for the UK economy
REVEAL: Creative Writing

Back to top