Catherine Glover is an Assistant Professor of Fashion in the School of Design at Northumbria University. She lectures on research skills, sustainability, responsibility, fashion promotion and communication, brand strategy, storytelling, journalism, copywriting, editorial publishing and activism. Her educational interests are responsible brand management, neuroeducation, shaping collaborative learning culture, running 'live' collaborative briefs with industry partners, embedding CSR, ESG and EDI principles into organisations, and engaging with current and forecasted systemic issues by initiating transformative social change.
Catherine's research is into transnational brand storytelling, specifically how social and brand communities enact story processes that inspire grassroots action. She has published articles on contemporary legacy stories within heritage institutions, brands Rapha and Harris Tweed, cycling event The Tweed Run, and her role as a madoguchi reporting on British fashion, craft, design and architecture for Japanese avant-garde publication, Hanatsubaki.
Her research has appeared in the Fashion Heritage: Narrative and Knowledge Creation (Palgrave Macmillan, eds. Cantista and Delille, 2023), Understanding Luxury Fashion: From Emotions to Brand Building (Palgrave Macmillan, eds. Cantista and Sábada, 2019).Critical Journal of Fashion and Beauty (11.1), International Journal of Fashion (4.2), Journal of Fashion Marketing and Management (22.1). She has presented her research to peer and industry audiences, including at the Global Fashion Conference 2023 and Nostalgia: 2nd Global Inclusive Interdisciplinary conference. She is currently researching into responsible fashion, brand storytelling and mindset and behaviour change.
Prior to academia, Catherine worked for fifteen years in industry as a luxury fashion PR, design journalist, copyeditor, and editorial coordinator in arts publishing. She continues to write and publish autobiographical narratives and fashion poetry.
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